Challenge What’s Possible. Inspire the World. Deliver Responsible Solutions.

5000+ global automotive leaders will unite to break news, set benchmarks and showcase innovation
  • 40+Inspiring Automotive speakers
  • 100%Industry Driven
  • 20+CEO/C-Suites Speakers
  • 4Dedicated Days

Setting the automotive agenda

The automotive industry is in flux. Disrupted by COVID-19, technology and new market entrants, it is going to change more in the next 5 to 10 years than it has in the last 50 (Mary T. Barra).

Automakers are now faced with protecting existing business whilst preparing for seismic change. Somethings however are clear; failure to evolve products and business models will prove fatal. And, timing is everything.

Reuters Events: Automotive 2021 is the global meeting to unite CEOs and board members from OEMs to take to the stage and set the automotive industry agenda for years to come.

Reaching a global audience, the event will shape the future strategies across business-critical topics including electrification, connectivity, autonomous vehicles, sustainability, supply chain and customer-first strategies including retail and marketing.

This is the most senior OEM driven meeting of all time.

Exclusive Interviews Conducted by Reuters Editorial Includes:

Ola Källenius - Headshot
Daimler AG and Mercedes-Benz AG - Logo

Ola Källenius Chairman of the Board of Management Daimler AG and Mercedes-Benz AG

Carlos Tavares - Headshot
PSA Groupe - Logo

Carlos Tavares Chairman of the Managing Board PSA Groupe


James D. Farley, Jr. - Headshot
Ford Motor Company - Logo

James D. Farley, Jr. Chief Executive Officer Ford Motor Company

Joe White - Headshot
Reuters - Logo

Joe White Global Automotive Industry Editor Reuters


Mark Reuss - Headshot
General Motors Company - Logo

Mark Reuss President General Motors Company

Ashwani Gupta - Headshot
Nissan Motor Co., Ltd - Logo

Ashwani Gupta Chief Operating Officer Nissan Motor Co., Ltd

*Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.

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Reuters Events Hosts the Most Senior Collection of Automotive Leaders Ever Seen

Dr. Youngcho Chi - Headshot
Hyundai Motor Group - Logo

Dr. Youngcho Chi President & Chief Innovation Officer Hyundai Motor Group

Ola Källenius - Headshot
Daimler AG and Mercedes-Benz AG - Logo

Ola Källenius Chairman of the Board of Management Daimler AG and Mercedes-Benz AG


Carlos Tavares - Headshot
PSA Groupe - Logo

Carlos Tavares Chairman of the Managing Board PSA Groupe

Scott Keogh - Headshot
Volkswagen Group of America - Logo

Scott Keogh CEO and President Volkswagen Group of America


Astrid Fontaine, PhD - Headshot
Bentley Motors - Logo

Astrid Fontaine, PhD Member of the Board People, Digitalization & IT Bentley Motors

James D. Farley, Jr. - Headshot
Ford Motor Company - Logo

James D. Farley, Jr. Chief Executive Officer Ford Motor Company

Larry Dominique - Headshot
PSA North America, Inc. - Logo

Larry Dominique President and CEO PSA North America, Inc.

José Muñoz - Headshot
Hyundai Motor Company - Logo

José Muñoz Global Chief Operating Officer Hyundai Motor Company President and CEO Hyundai Motor North America & Hyundai Motor America


Mark Reuss - Headshot
General Motors Company - Logo

Mark Reuss President General Motors Company

Carla Bailo - Headshot
Center for Automotive Research (CAR) - Logo

Carla Bailo President and CEO Center for Automotive Research (CAR)


Dana W. White - Headshot
Hyundai Motor North America - Logo

Dana W. White Chief Communications Officer Hyundai Motor North America

Ernie Garcia, III - Headshot
Carvana - Logo

Ernie Garcia, III Chairman and CEO Carvana

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4 business critical days designed by automakers

  • October 19th: Global CEO Day
    Access the most exclusive announcements as global CEOs take to the stage to set industry benchmarks, define future strategies and announce news
  • October 20th: Breaking Car Boundaries
    Delve into how OEMs are creating disruptive models to innovate their vehicles, improve connectivity and deliver autonomous vehicles
  • October 21st: Zero Emissions and Supply
    Explore how industry leaders are commercializing EVs, progressing zero-emission goals and preparing their future supply chain
  • October 22nd: Customer First
    Futureproof your brand by creating a seamless, omnichannel OEM and Dealership experience

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Why this conference is the must automotive meeting

5 business critical topics

This meeting is unique in that it brings together a senior network of 5000+ automotive leaders from across different departments, yet maintains an intimate, tailored agenda that was designed by the industry for the industry.

All stakeholders. All functions. 1 place.

The most cross-functional automotive event in the world, giving you the opportunity to network with executive from Leadership, Board, Tech, Innovation, R&D, C.A.S.E, Digital, Experience, Sales, Marketing, Brand and more.

CEO and Board Level News

Access the most exclusive collection of CEO and Board level speakers to get ahead of priorities, next steps and be inspired by the most forward-thinking minds all in one place.


Reuters Editorial Interviews

Our editorial colleagues are keen to drive debate and will leave live fireside chats onstage with the biggest names across automotive. Prepare for household names to take to the stage with direction-setting insights and industry leading analysis

Business, Culture and Beyond

This meeting does not only focus on innovative strategies and business goals, but we drill down into industry topics that touch us personally, from culture and people to diversity and inclusion, this meeting has the power to make long lasting impact

Getting Personal

Unlike other events, we get to know the industry personally, we drill down on individual challenges, hopes and dreams to ensure this meeting provides a platform to inspire, collaborate and network, so together we can challenge what’s possible

Women in Leadership

We are dedicated to uniting women in automotive and advocates for diversity within the workplace. Please do get in touch to help us push this agenda forward.

We are excited to partner with the Center for Automotive Diversity, Inclusion & Advancement to ensure together we are a voice for the industry, and continue to push this important message worldwide

Hayley Dunn, Head of Automotive, Reuters Events Reuters Events

In partnership with Women in Automotive LLC, elevating the role of women in the automotive industry.


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Most Senior Automaker Attendance

PSA_Groupe's Logo
Volkswagen's Logo
Audi's Logo

BMW's Logo


Mercedes_Benz's Logo
Hyundai's Logo

Honda's Logo
Bentley_Motors's Logo


Ford_Motor_Company's Logo

Renault_Nissan_Mitsubishi's Logo
Byton's Logo
Karma_Automotive's Logo



Representatives include:
  • Chief Executive Officer
  • Chief Strategy Officer
  • Chief Technology / Innovation Officer
  • Chief Marketing Officer
  • Partnerships
  • Connectivity & Autonomous
  • R&D
  • Mobility
  • Electric Vehicle Strategy
  • New Business
  • Innovation
  • Customer Experience
  • Digital Strategy
  • Sales Strategy
  • Service Strategy
  • Brand Strategy
  • Product Strategy

From Every Part of the Ecosystem

Real Decision-makers

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Uniting The Entire Automotive Ecosystem

energy-environment/large/car Created with Sketch. Automakers

Dealers

Mobility Service Providers

technology/large/mobile Created with Sketch. Technology Companies

Government & Cities

Tier 1s

5 Reasons Why Reuters Events Automotive Summit is Unique

  1. CEO and Board Level News: Gain access to first-hand insights from the industry’s biggest names on the future of automotive and what is next
  2. The ‘Davos’ for Automotive: This is the meeting to shape automotive future, set precedence, improve mobility, deliver responsible solutions and make world change
  3. Practical Case Studies: The ONLY meeting to focus and delve deep into practical case studies across C.A.S.E, Customer Experience, Retail and The Future of Mobility
  4. Exclusive ‘Chatham House Rule’ Discussions for industry experts who are ready for open and honest conversations to address real solutions
  5. Business-to-Business Setting: We stay away from ‘fluff’ to cover hard-hitting topics, push boundaries, and deliver useful and practical takeaways

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The World’s Most Senior Digital First Congress

Our goal is to inspire the automotive industry, challenge what’s possible and provide a platform for the world’s greatest leaders.

We are disrupting the traditional conference model and offering you the ultimate conference experience.

Hear breaking news and industry secrets with our live stream service giving you access to:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 5,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of immersive enterprise thought leadership.

shopping/large/cart-9 Created with Sketch. A Brand New Virtual Exhibition If you want to find the solution providers that are driving innovation for autonomous, ADAS, electrification, connectivity, sales, infotainment, marketing and more, you can find your next partner in our digital exhibition. Don’t forget to leave a digital business card!

shopping/large/mobile-touch Created with Sketch. Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.