Drive vehicle change to create a safer and more sustainable world

Where OEMs unite to break news, set benchmarks and change the car of the future
  • 40+Inspiring Speakers
  • 2,000+Attendees
  • 2Dedicated Days
  • 10+Hours of Learning

Setting the car agenda

Changing emission standards, environmental and public concerns, increased road accidents and new technology are driving the biggest change automotive has ever seen. Delivering the sustainable, ‘consumer loved’ and actively safe vehicle takes time and money, but you only have so long before another competitor wins market share.

At this year’s Reuters Events: Car of the Future 2021, Automotive C-suite leaders will share their strategies to transform their business through technology, transitioning to a fully electric and zero fatalities autonomous future.

This OEM exclusive meeting provides a platform to address the most pressing challenges that the industry is facing to deliver safer and more sustainable cars. Join us for 2 day live discussions to share insights, find answers and connect with 2,000+ like-minded senior executives.

Most Senior Collection of Technology, AV, EV and ADAS Leaders Ever Seen:

Pamela Fletcher - Headshot
General Motors - Logo

Pamela Fletcher Vice President of Global Innovation General Motors

José Muñoz - Headshot
Hyundai Motor Company - Logo

José Muñoz Global Chief Operating Officer Hyundai Motor Company President and CEO Hyundai Motor North America

Dr. Gill Pratt - Headshot
Toyota Motor Corporation - Logo

Dr. Gill Pratt Chief Scientist Toyota Motor Corporation CEO Toyota Research Institute (TRI)

Friederike Kienitz - Headshot
Nissan - Logo

Friederike Kienitz Region Vice President, Legal, External Affairs, Communications and Sustainability Nissan

Dr. Brian GU - Headshot
Xpeng Motors - Logo

Dr. Brian GU Vice Chairman and President Xpeng Motors

Astrid Fontaine, PhD - Headshot
Bentley Motors - Logo

Astrid Fontaine, PhD Member of the Board People, Digitalization & IT Bentley Motors


Başak Özer - Headshot
Motional - Logo

Başak Özer Vice President Product, User Experience and Industrial Design Motional

Michelle Avary - Headshot
The World Economic Forum - Logo

Michelle Avary Head of Automotive and Autonomous Mobility The World Economic Forum


Mahmoud Samara - Headshot
Cadillac - Logo

Mahmoud Samara VP North America Sales, Service and Marketing Cadillac




Get Access to The Post-Conference Materials

5 reasons why 2,000+ automakers are choosing Car of the Future:

  1. Industry Driven Agenda: Our bespoke agenda was crafted by industry - for the industry with carefully selected themes and discussions to provide a conclusive guide to business strategy
  2. Interactivity at its core: Live Q&A, interactive sessions and online networking are central to the experience of every attendee
  3. Clear Strategies: With an agenda packed with insights, showing you results and challenges from a range of new projects – you’ll leave with an in-depth understanding of the most exciting idea, strategies, and practical guidance on how to implement them at home!
  4. Thought Leaders: Gain access to first-hand insights from the industry’s biggest OEM that are at the forefront of CASE on how we can take action to accelerate the clean, connected and autonomous future
  5. Innovation and Technology: Join us to discover the cutting-edge insights and discussion groups that will tell you how to embed innovation and technology to spark ideas to shape the Car of the Future

2 business-critical days designed by OEMs for OEMs:

charger cable

Roadmap to
Electrification

  • Transforming OEMs through technology: Hear from innovative OEMs that are leading C.A.S.E and other disruptive trends that will drive the automotive sector.
  • Electrification roadmap: Hear from experts how they are planning to transform their business into full electric
  • Securing and Accelerating the ROI of EVs: Discover different strategies to accelerate profits in sales and aftersales.
  • Building the Infrastructure for Electrification through partnerships: Partnership with key stakeholders to enable the infrastructure for EVs.
  • Battery Challenge: Challenges & Innovations in Battery Technology
world pin

Taking Safety & Automation to the next level

  • Enabling the AV Revolution: Hear from experts leading AVs Development, what is the state of the art of AVs and what can we expect next.
  • Driving Evolution on ADAS - Are we ready for level 4?
  • Preparing the road to full automation: How can we prepare the world for AVs and accelerate their commercial deployment?
  • Women in Autotech: Hear from powerful women driving ADAS & AV technology
  • Smart Vehicle Architecture and Sensors: How improvements in perception systems can deliver safer vehicles and mitigate against driver errors
  • Boosting Safety: Integrating Sensors & Connectivity

Get Access to The Post-Conference Materials

Why this conference is the must attend automotive meeting

OEM leaders driving real action

Gain access to first-hand insights from the industry’s biggest OEM that are at the forefront of CASE on how we can take action to accelerate the clean and autonomous future.

Industry Driven Agenda

Our bespoke agenda was crafted by industry, for the industry with carefully selected themes and discussions to provide a conclusive guide to business strategy. 2 days of live discussions discover the latest technologies and strategies from major OEMs disrupting the industry

1:1 Networking – All stakeholders 1 place

The most cross-functional automotive event in the world, allowing you to network with executives from Leadership, Board, Technology, EVs, AV, ADAS, Safety, Engineering and more.


On-demand content

Don’t miss a thing! Our event passes give you access to all the sessions On-Demand from Car of the Future 2021, and different content our Automotive events in 2021

Custom Live Interactivity

Join the debate through live polling, Q&A, breakout’s and networking sessions for total interactivity with those driving change through the global energy transition.

Issue-based workshops

Get to the crux of the key challenges automakers are facing, with closed-door workshops on key topics under strict Chatham House Rule.

Get Access to The Post-Conference Materials

Single Event Pass

  • Access to the LIVE two-day event including live panels, fireside chats and Reuters interviews
  • Live Q&A and Polling
  • Access to the 1-to-1 event messaging centre and build new connections with your industry peers
  • Access to virtual exhibition for all the latest solutions
  • Access to in-depth and interactive workshops hosted by sponsors
  • Access to all two-day presentations, panels and fireside chat recordings with our On-Demand hub
  • Access Exclusive OEM Roundtables
  • Access our speaker green room to ask questions and network

Annual Pass

(Access to all content from our Automotive events in 2021)

  • Access to the LIVE two-day event including live panels, fireside chats and Reuters interviews
  • Live Q&A and Polling: Ask our expert speakers your biggest questions
  • Access to the 1-to-1 event messaging centre: Build new connections with your industry peers
  • Access to virtual exhibition for all the latest solutions
  • Access to in-depth and interactive workshops hosted by sponsors
  • Access to all two-day presentations, panels and fireside chat recordings with our On-Demand hub
  • Access Exclusive OEM Roundtables
  • Access our speaker green room to ask questions and network
  • Strategic post-event reports from all three 2021 automotive events
  • Physical event attendance at one event*
  • Premium Access (including all presentations and panels) for ALL Automotive events in 2021

Most Senior Automaker Attendance

Fisker's Logo
NIO's Logo
Volkswagen's Logo
Volvo's Logo

Honda's Logo
Ford_Motor_Company's Logo
Daimler's Logo
Renault_Nissan_Mitsubishi's Logo

PSA_Groupe's Logo
nissan_motor_co's Logo
Stellantis's Logo
general_motors's Logo

Audi's Logo
Porsche's Logo
Motional's Logo
Toyota's Logo

Mercedes_Benz's Logo
Byton's Logo
Bentley_Motors's Logo
Hyundai's Logo

BMW's Logo
Ford's Logo
Mitsubishi's Logo
Karma_Automotive's Logo

Representatives include:
  • Chief Technology Officer
  • President and CEO
  • Chief Technology Officer
  • Chief Safety Officer
  • Chief Innovation Officer
  • EVP CASE
  • VP ADAS & Autonomous Driving
  • Operation Director Battery Assembly
  • Director Battery Development
  • Director of Electric Vehicle Strategy
  • VP Research & Innovation
  • Sr Director Chief Architect
  • Director ADAS & Automated Driving
  • Director ADAS Feature & Software Development
  • Sr Director of Smart Hardware Engineering
  • Director Connected Mobility
  • Sr. Director Connected Vehicle

From Every Part of the Ecosystem

Real Decision-makers

Over 700 OEMs have already registered! Take a sneak peak of attendees below:

Job Titles: Companies Include:
Architect American Honda Motor Co., Inc.
Automomous Vechicle and Mobility Strategy Director Aston Martin
Autonomous Vehicle Operations Audi AG
Battery Sr Engineer Audi Business Innovation GmbH
CEO Audi of America, Inc.
CEO Automobili Pininfarina
CFO AV, LLC, Ford Motor Company
CFO - Autonomous vehicles and Technologies Bentley Motors
Chief Innovation Officer BMW
Chief Manager BMW AG
Chief Product Owner, Connected Vehicle Strategy BMW Group
Chief Safety Officer BMW of North America
Chief Technology Officer DAF Trucks NV
CMO Daimler
Communications Director Faurecia
COO Faurecia Automotive
Corporate Innovation Director FCA
CTO FCB
CX General Manager Fisker Inc.
CX Manager - Mobility Services Ford China
Director - Intelligent Connected Sytstems Ford Mobility
Director of Design Ford Motors Company
Director of Design Ford of Europe
Director Product, Connectivity, Business Strategy Geely
Director Technology Planning Geely Auto Technical (Deutschland) GmbH
Director, Connected Business General Motors
Director, Retail Strategies & Communication Group Lotus
Electronic Systems & Controls Director Groupe Renault
EV Product Plannig Director Honda
Executive Vice President ADAS, Autonomous Driving at Car Software Organisation Honda Innovations, Inc.
Global Chief Operating Officer Hyundai Motor America
Group Vice President Hyundai Motor Company
Group Vice President R&D Hyundai Motors European Technical Center
Head - Mobility Services Jaguar Land Rover
Head Head of Development Entertainment and Car Functions Karma Automotive
Head of Advanced Engineering Kawasaki Motores do Brasil Ltda
Head of Auto BD Kia Central & South America Corp
Head of Automotive and Autonomous Kia Corporation
Head of Battery KIA Europe
Head of Business Development KIA Motors America
Head of Customer Experience DE Kia Motors Central & South America Corp.
Head of Development Entertainment and Car Functions Lithia Motors
Head of Digital & Future Mobility Mazda Toyota Manufacturing
Head of Engineering McLaren Group
Head of Marketing Mercedes-Benz
Head of Partnerships Mitsubishi Motors Europe
Head of Portfolio Planning & Data Analytics Mitsubishi Motors North America
Head of Powertrain Nissan
Head of Public Affairs Nissan Automotive Europe
Head of Retail Network Development Nissan Motor Co., Ltd.
Head of Strategic Venture Partnership Honda Xcelerator China Nissan North America
President and CEO Nissan Technical Center North America
Region Vice President, Legal, External Affairs, Communications and Sustainability Nissan Technical centre europe
Regional Director Otokoc Otomotiv
Research & Innovation Senior Vice President Polestar
Senior Vice President Brand, Sales & Operations Porsche AG
Sr. Director, IAI Product Management Groupe Renault
US Program Director Renault Retail Group
Vice Chairman and President RENAULT SAS
Vice Consul, Head of Automotive Renault-Nissan-Mitsubishi
Vice President Siemens
Vice President Stellantis
Vice President of Global Innovation Subaru
Vice President, Business Management Transportation, Performance Materials Asia Pacific Tata Motors European Technical Centre
VP - Head of Investments Techmahindra
VP North America Sales, Service and Marketing The World Economic Forum
VP of Automotive Business Toyota
VP Product Toyota Motor North America
VP, Emerging Markets Toyota Motor Sales de Mexico
Volkswagen AG
Volvo Car USA
Volvo Cars
Volvo Group

Get Access to The Post-Conference Materials

Sponsorship benefits

  • Thought leadership. Demonstrate thought leadership to leading OEMs and Dealerships across Europe and America and position yourself alongside strategic thinkers and decision makers.
  • Build brand awareness. Be recognised and associate with Reuters Events’ premier worldwide automotive retail event, with a 20-year legacy of producing tactical and strategic engagements.
  • Optional ThinkTank. Sponsor an intimate roundtable and conversation starter with up to 10-15 key decision makers. Invite only.Chatham house rule.

Available formats:

technology/large/laptop-1 Created with Sketch. Webinar

800+ attendees
200 opt-in leads*

Roundtable

15 selected attendees
All opt-in leads
Invite-only event

l security Invite- Only Webinar

20-30 attendees
all opt-in leads
Invite-only event

presentation Presentation

2000+ Senior Level OEM Attendees
15 minute bespoke presentation showcasing your thought leadership
Exclusive Networking Access

network Panel Discussion

2000+ Senior Level OEM Attendees
Interactive Discussion with Retails Most Power Decision Makers
Exclusive Networking Access

*Figures are approximate based on past data

Continue to build your network – even in isolation*

OEM attendees, sponsors and annual pass holders only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the Reuters Events’ networking and messaging suite, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers: With + attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships:With instant chat, video calls and discussion groups all within the virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you:With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do and discuss solutions and future opportunities.

Uniting The Entire Automotive Ecosystem

Automakers

Dealers

technology/large/mobile Created with Sketch. Technology Companies

Tier 1s

Get Access to The Post-Conference Materials

Hear breaking news and industry secrets with our live stream service giving you access to:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 2,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of immersive enterprise thought leadership

shopping/large/cart-9 Created with Sketch. A Brand New Virtual Exhibition If you want to find the solution providers that are driving innovation for AVs, EVs & ADAS, you can find your next OEM partner in our digital exhibition. Don’t forget to leave a digital business card!

shopping/large/mobile-touch Created with Sketch. Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.

Here to help

Get in touch with the Reuters Events team