Reimagining Automotive Retail for the Future

Where OEMs and Dealers unite to break news, set benchmarks and change customer experience forever
  • 40+Inspiring Speakers
  • 100%Industry Driven
  • 2Dedicated Days
  • 10+Hours of Learning

Setting the retail agenda

The automotive industry has undergone dramatic digital change, whilst the sales process and showroom model has remained the same. COVID-19 has caused huge disruption and accelerated dealerships and OEMs to revisit their sales process. For 2021, we must figure out how to execute this new online and offline customer relationship to meet customers changing expectations.

At this year’s Reuters Events: Automotive Retail 2021 we will address and strategize the future customer experience and buying journey. This meeting is the one place for all your automotive retail news, updates and benchmarks, uniting the most senior group of CEOs, CMOs, CDOs, strategy, CX and retail professionals.

What makes this meeting so unique is that it unites board level executives from global Automakers, USAs largest dealerships and those digital dealership disrupters. This is the only meeting that you will find board levels speakers from Ford, to CarMax and Carvana.

Most Senior Collection of Retail and Dealership Leaders Ever Seen:

Deborah Wahl - Headshot
General Motors - Logo

Deborah Wahl Global Chief Marketing Officer General Motors

Angela Zepeda - Headshot
Hyundai Motor America - Logo

Angela Zepeda Chief Marketing Officer Hyundai Motor America

Elena Ford - Headshot
Ford Motor Company - Logo

Elena Ford Chief Customer Experience Officer Ford Motor Company

Melissa Grady - Headshot
Global Cadillac - Logo

Melissa Grady Chief Marketing Officer Global Cadillac

Larry Dominique - Headshot
PSA North America, Inc. - Logo

Larry Dominique President and CEO PSA North America, Inc.

Ernie Garcia, III - Headshot
Carvana - Logo

Ernie Garcia, III Chairman and CEO Carvana

David W. Hult - Headshot
Asbury Automotive Group - Logo

David W. Hult President & CEO Asbury Automotive Group

Bill Nash - Headshot
CarMax - Logo

Bill Nash President & CEO CarMax

Marc Cannon - Headshot
AutoNation - Logo

Marc Cannon Chief Customer Experience Officer AutoNation

George Hines - Headshot
Lithia - Logo

George Hines SVP, Chief Innovation & Technology Officer Lithia

Tracy Cassady - Headshot
Penske Automotive Group - Logo

Tracy Cassady Executive Vice President – Marketing Penske Automotive Group

Jeff Dyke - Headshot
Sonic Automotive Inc. - Logo

Jeff Dyke President Sonic Automotive Inc.

Join 2,000+ virtual attendees!

2 Business Critical Days Designed by OEMs and Dealers:

Retail & Dealership Disruption

  • The Seamless Customer Journey: From shop and explore to service, create a 360-degree view of your customer to give them the most connected experience both online and offline.
  • Digitization of the Car Buying Process: How are dealers and OEMs adapting to changing consumer needs, digitising all aspects of the car buying process from finance to paperwork, removing all friction points.
  • The New Role of Brick and Mortar: Rethink the meaning of showrooms from experience onsite to the change in talent required for long term success.
  • What Women Want: Deliver an unforgettable experience that turns women into loyalists. Why OEMs and Dealers must diversify their marketing.
  • Is Haggling Dead? We review the one flat-price no-haggle selling concept as we review the pressure points surrounding the sales process and what will win for future success.

Customer Experience & Marketing

  • Data-Driven Engagement: Increase product engagement with an ‘always on’ marketing campaign to engage customers in the right place, at the right time using data-driven insights.
  • Modernize Marketing: The automotive industry needs updating, and so does its marketing strategies. Tap into how technology and customer knowledge will be the power to driving marketing engagement that understands your customers ambitions and desires. 
  • Futureproof your Brand: The power of your brand can create lifelong customers, but how do you reimagine, modernise and adapt your brand?
  • The Power is your People: Embrace your talent and increase diversity. Create a marketing team for the future and learn how roles and skillsets are adapting to ensure your people has the power to create future long engagement that serves many audiences.
  • Gen Z as Car Buyers: Learn how marketers are adapting and approaching a younger, new population of car buyers and how this will change their marketing approach.

Join 2,000+ virtual attendees!

Why this conference is the must attend automotive meeting

The Worlds Leading Automakers

From Ford and GM to FCA, this meeting ensures we personally invite the most influential OEMs known today

The USAs Top Dealerships

We have carefully selected the most successful dealerships from CarMax and AutoNation to Penske and Lithia. We ensure you learn from the very best.

Dealership Disruptors

We have ensured the likes of Carvana and Shift join us on stage to provide innovative, agile strategies that are changing the future of retail

2 business critical topics

This meeting is unique in that it brings together a senior network of 2000+ OEM and dealer leaders from across different departments, yet maintains an intimate, tailored agenda that was designed by the industry for the industry.

All stakeholders. All functions. 1 place.

The most cross-functional automotive retail event in the world, giving you the opportunity to network with executive from Leadership, Board, Digital, Experience, Sales, Marketing, Brand and more.

Board Level News

Access the most exclusive collection of Board level speakers to get ahead of priorities, next steps and be inspired by the most forward-thinking minds all in one place.

Join 2,000+ virtual attendees!

Most Senior Automaker Attendance

Bentley_Motors's Logo
True Car's Logo
PSA_Groupe's Logo
Honda's Logo

Volkswagen's Logo
cars_com's Logo
Hyundai's Logo
Carter Myers Automotive's Logo

Tred's Logo
BMW's Logo
Joydrive's Logo
Renault_Nissan_Mitsubishi's Logo

Audi's Logo
Autotrader's Logo
Ford_Motor_Company's Logo
Byton's Logo

Mercedes_Benz's Logo
Karma_Automotive's Logo
Representatives include:
  • Chief Marketing Officer
  • Chief Digital Officer
  • Chief Sales Officers
  • Customer Experience
  • Digital Strategy
  • Sales Strategy
  • Service Strategy
  • Brand Strategy
  • Product Strategy

From Every Part of the Ecosystem

Real Decision-makers

Over 500 OEMs and Dealer have already registered! Take a sneak peak of attendees below:

Companies include:

  • American Honda Motor Co., Inc
  • Asbury Automotive Group
  • Audi of America
  • AutoNation
  • AutoNation
  • BMW NA
  • Cadillac
  • CarMax
  • Cars, Inc.
  • FCA
  • Ferrari
  • Ford Motor Company
  • General Motors
  • Hertz Corp
  • Hyundai
  • Jaguar Land Rover North America
  • Kia Motors
  • Lithi
  • Mazda
  • Mercedes-Benz
  • Mitsubishi Motor Sales of Canada
  • NIO
  • Nissan
  • Otokoc Otomotiv
  • Penske
  • Prime Automotive Group
  • Rivian Automotive
  • Stellantis
  • Volkswagen Group of America
  • Volvo Cars

Job titles:

  • AVP, Customer Experience
  • National Director Used Vehicle Operations
  • Director of Possibility
  • Marketing Director
  • Vice President
  • Retail Strategy
  • Vice President, MINI of the Americas
  • Media Manager & Retail Manager
  • AVP, Corporate Development
  • Chief Revenue Officer
  • IT Mgr - Product Development
  • After Sales Manager
  • VP, Ford X
  • Vice President, Sales Service and Marketing
  • Snr Director Car Sales
  • Sr. Manager, Marketing
  • Director, National Sales Operations
  • Vice president of Marketing & CX
  • Vice President Operations
  • Manager Digital Engagement
  • General Manager
  • Director, Aftersales
  • VP Business and Corporate Development
  • Director Customer Experience & Digital Platforms
  • CEO
  • Vice President, Marketing
  • Sr. Director
  • Dealer Network Diversity & Investments Manager
  • SVP VW After Sales
  • Vice President and General Manager

Sponsorship benefits

  • Thought leadership. Demonstrate thought leadership to leading OEMs and Dealerships across Europe and America and position yourself alongside strategic thinkers and decision makers.
  • Build brand awareness. Be recognised and associate with Reuters Events’ premier worldwide automotive retail event, with a 20-year legacy of producing tactical and strategic engagements.
  • Optional ThinkTank. Sponsor an intimate roundtable and conversation starter with up to 10-15 key decision makers. Invite only.Chatham house rule.

Available formats:

technology/large/laptop-1 Created with Sketch. Webinar

800+ attendees
200 opt-in leads*


15 selected attendees
All opt-in leads
Invite-only event

l security Invite- Only Webinar

20-30 attendees
all opt-in leads
Invite-only event

presentation Presentation

2000+ Senior Level OEM and Dealership Attendees
15 minute bespoke presentation showcasing your thought leadership
Exclusive Networking Access

network Panel Discussion

2000+ Senior Level OEM and Dealership Attendees
Interactive Discussion with Retails Most Power Decision Makers
Exclusive Networking Access

*Figures are approximate based on past data

Uniting The Entire Automotive Ecosystem



technology/large/mobile Created with Sketch. Technology Companies

Tier 1s

Join 2,000+ virtual attendees!

Celebrating Women in Automotive

We are dedicated to uniting women in automotive and advocates for diversity within the workplace. Please do get in touch if you would like to work with us to help push this agenda forward.

We are delighted to be joined by such inspirational leaders including:

Angela Zepeda - Headshot
Hyundai Motor America - Logo

Angela Zepeda Chief Marketing Officer Hyundai Motor America

Elena Ford - Headshot
Ford Motor Company - Logo

Elena Ford Chief Customer Experience Officer Ford Motor Company

Tina Bellon - Headshot
Reuters News - Logo

Tina Bellon Autos / Transportation Reporter Reuters News

Tracy Cassady - Headshot
Penske Automotive Group - Logo

Tracy Cassady Executive Vice President – Marketing Penske Automotive Group

Deborah Wahl - Headshot
General Motors - Logo

Deborah Wahl Global Chief Marketing Officer General Motors

Alexis Kerr - Headshot
Cadillac - Logo

Alexis Kerr Head of Multicultural Marketing Cadillac

Scotty Reiss - Headshot
A Girls Guide to Cars - Logo

Scotty Reiss Founder A Girls Guide to Cars

Melissa Grady - Headshot
Global Cadillac - Logo

Melissa Grady Chief Marketing Officer Global Cadillac

Liza Borches - Headshot
Carter Myers Automotive - Logo

Liza Borches President and CEO Carter Myers Automotive

Beth Mach - Headshot
TrueCar - Logo

Beth Mach Chief Consumer Officer TrueCar

Jennifer Symington - Headshot
American Honda Motor Company, Inc. - Logo

Jennifer Symington Manager, Digital Customer Journey American Honda Motor Company, Inc.

Rachel Richards - Headshot
Sonic Automotive Inc. - Logo

Rachel Richards CMO Sonic Automotive Inc.

Join 2,000+ virtual attendees!

Hear breaking news and industry secrets with our live stream service giving you access to:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 2,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of automotive retail thought leadership.

shopping/large/cart-9 Created with Sketch. A Brand New Virtual Exhibition If you want to find the solution providers that are driving innovation for automotive retail, customer experience and marketing, you can find your next retail partner in our digital exhibition. Don’t forget to leave a digital business card!

shopping/large/mobile-touch Created with Sketch. Audience Interactivity We know that opportunities to interact with your peers are what make events special. That’s why wherever possible and using the latest technology we will continue to deliver live Q&As, breakout sessions & workshops and audience polls.

Here to help

Get in touch with the Reuters Events team