* Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.

Personalizing the automotive customer experience is a big task. However, you already hold the keys to success; customer data. Learn how to communicate with millions of customers and make them feel like you are having a 1-on-1 conversation. See how to show the most relevant topic to each customer, and guide them from the initial contact through ownership.

The automotive industry needs updating, and so does its marketing strategies. Tap into how technology and customer knowledge will be the power to driving marketing engagement that understands your customers ambitions and desires.

* Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.

* Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.

COVID-19 has caused huge disruption and accelerated dealerships and OEMs to revisit their sales process. For 2021, we must figure out how to execute this new online and offline customer relationship to meet customers changing expectations. This live panel will give exclusive insights from the largest dealers today.

Rethink the meaning of showrooms from experience onsite to the change in talent required for long term success, find out what the future for showrooms will be and what role it will place in consumers lives.

The pandemic has accelerated many trends in the used auto retail space. What changes are we seeing in the used car buying experience? As we look to the future beyond the pandemic, what should auto retailers anticipate? What options exist for smaller used auto retailers? What does the future look like for retailing used EVs and self driving cars? What role will branding play as we see the used auto space continue to transform?

Shift Co-CEO George Arison will share his thoughts on these timely questions, as well as provide a snapshot into the thinking that drove Shift to double down on differentiating its strategy.

Unprecedented efforts are underway to reimagine the dealership experience, as shoppers trend towards buying cars from home. 

Discover the strategies and technologies that are tipping the narrative in franchise dealership's favor, and the opportunities that lie within a blended buying experience. Dealerships are in the driver's seat when they put a solid process behind the enabling technologies to create the ideal experience for today's automotive shopper. 

In this discussion, we'll talk about how, by disrupting themselves, it will be dealerships, not disruptors, who will win the future.

* Please note: This interview is conducted by Reuters editorial, which operates independently from the Reuters commercial operations. Reuters journalists have the sole right to determine who they interview and the questions they ask, with no regard to sponsorship and in keeping with the Trust Principles of integrity, independence and freedom from bias.