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We’ve entered a new era. One where being risk averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment into digital innovation – both culturally and financially – has ignited.
Your challenge now? Scale, widen and hone this transformational potential or fall behind rapidly evolving customer and patient need. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and “patient centricity” must become obsolete – so ingrained into your organisation’s every action that it is subconscious.
Join thousands of your peers at the world’s gathering for pharma pioneers and health innovators - Reuters Events Pharma Europe (formerly eyeforpharma Barcelona) – the biggest, most senior and cross-functional commercial pharma event.
We may be in the year of the vaccine, but we’re just beginning the decade of pharma’s awakening.
Ester Banque, Senior Vice President, IntercontinentalReuters Events' Pharma Europe is where we redefine what the pharma industry can do.
Marie-France Tschudin President, Pharmaceuticals Novartis
Catherine Mazzacco President & CEO LEO Pharma
Richard Daniell EVP, Head of Europe Commercial Teva
Myrtle Potter CEO Sumitovant Biopharma
Carinne Brouillon Head, Human Pharma, Board of Managing Directors Boehringer Ingelheim
Nathalie Moll Director General EFPIA
Bill Sibold EVP & Head Sanofi Genzyme
Christoph Koenen EVP, Chief Medical Officer Otsuka
Catherine Owen SVP, Major Markets Bristol Myers Squibb
Stefan Oelrich President, Pharmaceuticals Bayer
Francesca Wuttke Chief Digital Officer Almirall
Giles Platford President, Europe & Canada Takeda
We know that attending a virtual event for an entire day is not realistic for most people, so we’re reinventing the event format rule book in an effort to maximize your time and elevate your learning experience.
We’ve designed the agenda as learning modules, with 2 hour segments of thematically-linked case studies and panels spread out over a 2 week period so you can easily block out the time for the modules most relevant to you.
There will never be more than a few hours a day to consider, and of course, if you still have clashes, all streamed content will be accessible afterwards On Demand.
Commercial and Marketing
Access and RWE
Nobody wants to sit in a virtual event for three days straight.
That’s why Pharma Europe has been specifically designed to fit within your own busy schedule and prevent fatigue.
High level fireside discussion
Join high ranking visionary leaders as they share their ideas for the future of the industry
Strategic panel discussion
High flying executives discuss how to tackle the big issues of today.
Hard hitting case studies
Take critical learnings from leading projects and benchmark your own progress against the best
Peer to peer discussions
Dive into topic specific interactive discussions, roundtables and workshops across Reuters Events #1 platform
Kris Sterkens, Company Group Chairman, EMEAReuters Events' Pharma Europe is regarded in Janssen as a critical, must-attend. EVERY YEAR
Unique voices, one united goal
Pharma EU is huge. But it’s also intimate, tailored just for you. Engage in executive discussions on commercial, marketing, medical affairs, market access, RWE and patient engagement as we re-imagine pharma.
Been there, done that? Not anymore!
Bored of the usual virtual circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma commercial, marketing, medical affairs, market access, RWE and patient engagement leaders and case studies, setting the new standard in pharma.
A team learning experience
Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.
Reuters Events best in-class virtual expierence
Sick of sitting at a virtual event for 8 hours a day? We’ve created a best-in-class virtual format that allows you to plan your time effectively and engage in business critical content without overdoing the screen time
World-class online networking
Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.
Rockstars of pharma bringing the house down
We are bringing the brightest leaders from the biggest companies to lead the hottest debates. Hear business-critical strategy and how to deliver it straight from those leading it to align your approach with the brightest stars of the industry.
Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.
Pharma Europe attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.
* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands
A special experience by any measure!
Get in touch with the Reuters Events team