• Learn how Europe can become the global hotspot for innovation in the 20s and beyond by building a sustainable competitive market
• Understand which ground-breaking technologies you need to watch out for that is set to transform healthcare
• See how you can optimise your innovative practices through collaboration to elevate patient value to new heights
  

• Align all stakeholders around patient value to help solve EU healthcare’s long term issues
• Collaborate across public-private partnerships to improve access and patient care
• Cultivate a market that encourages innovation by balancing short term costs with long term success
• Glimpse how Europe can lead the way in moving from treatments to cures
  

• What learnings can be used from rare disease patient engagement practices to prepare for a future of personalised medicines
• Understand pharma’s role in elevating HCP education to futureproof diagnosis and treatment plans
• Hear how healthcare landscapes must change in order to usher in the era of personalised medicine
  

• Understand how the Pharma strategy can encourage sustainable market for cutting edge treatments
• Hear what pharma must now do to tackle the root causes of inequality and access through the EC’s pharma strategy
  

• Understanding the impact of data and digital health advancements in transforming healthcare across Europe
• The power of partnerships to better understand targeted patient populations to improve patient experiences
• Driving sustainable post-pandemic growth in the pharmaceutical industry
  

• See how Novartis changed its approach from being predominantly product-centric to a customer-centric company, and is reimagining its organisation
• Hear about their work with healthcare systems and other stakeholders to explore innovative access models, to remove barriers and reduce time to treatments
• Understand how they are leveraging data and digital to truly personalize interactions with physicians and engage with patients, bringing value-added services to achieve better patient outcomes
  

• Enable hybrid engagement teams to deliver a seamless customer journey through both field and remote interactions
• See the blueprint of how traditional field models are evolving through a rejuvenated omnichannel vision and strategy

• Understand pharma’s role in building trust with patients and the public through expanding education and making personal connections
• Hear how Sanofi Genzyme has cultivated close collaborations with specialty care patient and physician communities to drive greater access and accelerate product development

• Hear how collaboration has inspired the next wave of scientific innovation through initiatives such as the Global Patient Partnership Summit
• Embrace diversity across the patient community to accelerate the impact and delivery of your next breakthrough
• Understand Boehringer Ingelheim’s change management process to cascade a patient first mentality from the top down

• Explore what LEO Pharma’s digital transformation pre, during and post COVID-19 has been shaped by a patient first culture
• See how partnerships with patient communities have aligned company ambitions and goals with the patients they serve
• See the steps LEO took to create a culture of “everyone works in patient centricity” across all business functions to drive new levels of patient value
  

• Build foundational elements for holistic transformation to create long-term value
• Increase the velocity and accuracy of your decision making to supercharge your digital transformation
  

• Hear how Sumitovant is able to leverage technology that supports patient needs at scale
• Discover how you can use the Sumitovant model to transform your approach to data and technology
  

• Don’t get left behind. It’s now or never to increase digital capabilities, disrupt the market, and deliver true customer centricity
• How to clearly outline new business priorities and get buy-in from those who will be affected the most to enable accelerated transformation
• Digital isn't a channel, it's a way of doing business. Key principles for a digitally enabled commercial model that delivers improved experiences for HCPs, payers, patients, and peers

• Communicate the strategic vision of the company so the field force commits to new ways of working and you don’t lose them along the journey
• Empower your reps! Maximize on rep insights to co-create strategy, solve specific customer pain points, and deliver on sales goals
• Apply new tech to field operations to enable smoother planning to execution processes that are tailored for your customer needs
• How to use an online educational content hub to trigger rep-driven conversations with HCPs for a connected customer journey

• Explore why relying on high volumes of sales touchpoints doesn’t equate to patients with unmet needs receiving the right treatment, even if it yields a “positive ROI curve”
• Ensure innovative treatments reach the patients who need them, by deploying a wider range of engagement types across the provider journey – including medical education, early diagnosis assistance, access support, patient support tools and traditional sales and marketing
• Unlock purpose-driven engagement by taking a holistic view of each individual HCP, combining data-driven and field-based insights to select the right balance for everyone
• Leverage technology, best practices in advanced analytics and flexible ways of working to allocate and deploy resources and capabilities dynamically every 3 – 6 months
  

• Digital transformation, an enabler towards business innovation. Who needs to drive the change
• The key success factors for customer centricity, and applying precision analytics in the commercial world
• Lessons learnt on shaping a digital innovation commercial strategy to capture new opportunities

• Quiz our expert speakers on their case studies and their views on the future

• Deliver a personalised stakeholder experience through a multichannel strategy that balances physical and virtual interactions
• Reimagine performance metrics across all HCP interactions to foster a physician-centric cultural transformation across your entire company and continuously recalibrate engagement models to meet evolving customer needs
• Witness the future of Medical Affairs-led product launches that deliver a more valued HCP experience and market changing impact

• Learn how Bayer’s Medical Affairs tepm drove a cross-functional approach to pioneer innovative technology adoption inspired by analysis of physician need
• Discover how to enhance your physician’s experience by providing faster access to relevant information through voice technology
• See the blueprint for introducing voice technology to your company

• Why Medical Affairs teams are keeping – and expanding – their virtual engagement strategies
• Why a hybrid virtual engagement model is fast becoming the preferred way to gain insights from stakeholders
• How the industry is using a hybrid virtual engagement approach to ensure they avoid the insight gap

• Learn how to identify the right DOLs to chpmpion your content and enhance your reputation across new physician demographics
• Capture a wide range of insights from your DOLs engagement activity that can refine strategy across all channels, not just social

• Quiz our expert speakers on their case studies and their views on the future

• Discover how Sanofi assess the value of collaboration and incorporate varied stakeholder perspectives from diagnosis to treatment and long-term patient journeys
• Understand your role in aligning all stakeholders to enable patients to live life without limits, predicting the future of decision-making to drive sustainable access
• How to anticipate new global healthcare marketplace trends in an era of unrecognised change to address unmet needs as a community

• Understand how Value Based Heath Care can be applied for improving price and access
• Discover how CSL Behring overcame barriers to patient engagement and facilitated continues access to treatment through ‘easy telemedicine’ a project to redesign the patient journey using existing communication platforms
• Learn how CSL Behring is build patient confidence in access innovations through collaboration and education

• For more information, reach out to Maddie Sheard, Director of Business Development

• Understand why gene therapies for rare genetic disorders require healthcare systems to re-envision how they value one-time transformative therapies
• Discover how to achieve cross-collaboration at a European level and why it’s the key to securing patient access to innovative gene therapies
• Zolgensma case study: Discover how Novartis Gene Therapies developed bespoke solutions to support rapid access within European healthcare systems

• Quiz our expert speakers on their case studies and their views on the future

• How Almirall used the expertise of its Digital Garden entrepreneurs to create their own intrapreneurs to boost the efficiency and effectiveness of digital operations
• Solving for the commercial imperative. Partner with start-ups as they still develop their business models, whilst also collaborating with established companies who can deliver on strategy right away

• Case Study: How UCB is enabling earlier detection and diagnosis of patients through digital platforms and by collaborating with likeminded partners
• Empowering your teams to capatilise on current and future patient needs through digital mindsets and culture, data, strategy and capabilities

Let’s review some of the latest trends in digital health innovation. And how connected capabilities, from data to technology, are essential to digital health success.

• An assessment of fit-for-purpose technology that enables quick adoption without losing flexibility
• How a collaborative business model enables you to fast-track development and improve digital innovation

• Quiz our expert speakers on their case studies and their views on the future

Life Sciences leaders are under siege to turn their organizations into customer-centric powerhouses. Pharma, biotech, and med-device companies have created customer experience teams and endowed them with generous budgets however these initiatives do not lead to improvements customers notice nor demonstrate an increase in revenue. 

Join our interactive workshop followed by Q&A where Matt Watkinson, award-winning author, and internationally renowned CX expert, dishes out practical, actionable, advice specific to the life sciences industry.

By the end of this highly engaging leadership session, you’ll know the 10 pillars of customer experience inside out and how to:

• Diagnose organization wide CX problems
• Set goal-oriented metrics that work to ensure you improve what matters
• Create CX programs that deliver fast, real-world results to fix your overall customer experience for good to consistently delight your customers and increase revenue

Don’t miss this rare opportunity to ask a CX expert the questions to solve your unique challenges.

• Get your entire organisation bought into the value of becoming data-driven by finding your change-makers to drive the project forward
• Key principles to finding the technology and analytics partners that will serve your needs and create exceptional business outcomes
• Data is alive. Understand why this isn’t a project, but a product evolution that is never finished

• For more information, reach out to Maddie Sheard, Director of Business Development

• Create your data-organization, link multiple data sources - whether structured or unstructured - and build your predictive model to create customer behaviour profiles that can characterize new engagement opportunities
• Scanning, characterizing available technologies and applying agile, design thinking processes to create a robust, end-to-end pilot to scale

• Quiz our expert speakers on their case studies and their views on the future

• Embody the voice of patients and physicians within your organisation to ensure stakeholder centricy is ever-present
• See how a separate and independent Medical Affairs function can prosper to deliver added value to the business

• Recruit data-savvy Medical Affairs operatives to optimise your data collection and insight generation processes
• Understand why AstraZeneca created new roles for Medical Educators and Clinical Science Liaisons to shape the primary care ecosystem and ensure the best patient experience / outcomes

• Take a holistic view of cross-Medical field force strategy to improve liaison skillsets and efficiencies in hybrid and virtual settings
• Support compliant collaboration between field liaison teams to expand long-term relationship development across the healthcare system
• Convert team processes from individual reach-out to coordinated key account management (KAM) to better respond to wider customer and company
• Integrate evidence generation into the fabric of your Medical Affairs function across clinical and commercial to deliver an agile content creation strategy

• Quiz our expert speakers on their case studies and their views on the future

• Kickstart a new era of data quality and study capability: Defining the roles of health stakeholders to drive co-creation and mature data infrastructure
• Target and harmonize investment into data ecosystems, such as registries, to enable more high quality, integrated evidence generation
• Understand the latest in how health authorities are assessing real-world study quality factors, such as outcome selection, study design and analysis methodology
  

• Learn how to collaborate and leverage SCAs and pave the way for faster access for patients
• Understand how you can create a foundation for SCA success within your company walls
  

• The importance of creating a common language for all stakeholders in the value chain
• How to make a quick decision by reducing uncertainty

• Understand the developing acceptance of AI-driven evidence and analysis from health authorities and other health stakeholders
• Gain and demonstrate new value from your data with novel trend identification beyond traditional analysis capabilities
• How NLP is being applied to extract structured data from unstructured sources at scale
  
  

• Quiz our expert speakers on their case studies and their views on the future

Increasingly people turn to social media, their online network of friends and followers, to share advice and experiences with their health and wellbeing.

Imagine being able to tune in to these millions of global conversations. To hear every mention of an illness, a medication, a therapy, a competitor that could help you shape the products, services, relationships that are important to your business.

AI-driven social media listening technology helps you to truly listen. It gets you closer to patients and HCPs. Now you can sift through the vast volumes of conversational data for references, mentions, hashtags, and sentiments. It opens a whole new world of possibilities to personalize experiences, smooth the patient journey, define channels of communication, and tailor messaging.

Join Sacha Nathan, European Life Sciences and Healthcare Lead, Genpact at Pharma 2021 for an interactive session to explore listening to the patient voice to design superior patient and HCP experiences.

This collaborative workshop will cover the following areas:

• Facts and Figures about the gender pay gap in Europe’s Life Science industry and the emerging trend of pay transparency laws
• Explore how to make equitable changes as an individual, as a manager and a company
• Find your voice on how to best approach this topic within your company
• Activate avenues to influence the diversity, equity & inclusion ecosystem

Transformational leaders facilitating this collaborative workshop include:

• Develop a holistic view of your customer-facing teams for more systematic and tailored operations management
• Less time spent travelling is your field team’s opportunity to chase more value-add opportunities
• How to vanquish the hybrid model rep fear factor and develop your change management initiative

• How to increase sales outputs by strengthening your business processes when implementing new technologies or rolling out to new affiliates
• Technology disruption that aligns with your people transformation: Equip reps with digital and data expertise and see them flourish in the tech-centric environment
• Correct use of your CRM to unlock the true-value of your customer engagement strategy

• Define pharma’s societal responsibility to set and achieve ethical standards for digital leadership
• Understand the role of digital innovation and leadership to safeguard against data biases and ensure greater diversity and equity in patient engagement and outcomes. Understand the role of digital innovation to drive pharma towards a more diverse and equitable future
• Deliver meaningful value to the patients, caregivers and society through economically, socially and environmentally sustainable progress towards patient-centric digital engagement

• From blockbuster to breakthrough: Employ digital to maximise personalised patient value
• Discover how Pfizer is reinventing patient centricity imperatives; in culture, in business way of working and in external communication
• Case study: How patient co-creation drove innovative digital app development, adding tangible value to patients living with IBD
  

• Observe, collect, and reframe insights across multiple teams, to uncover the underlying drivers of behaviour, and the unmet needs of the patient.
• Design meaningful holistic digital and product experiences that surround medication and treatment to create true value for the patient.
• Case study: Use AR to improve patient progress post diagnosis, and to drive a more communicative HCP relationship.
  

• Discover how to leverage digital engagement tools across various indications
• How to build patient and physician understanding and drive personalized support and educational interventions
• Employ an end-to-end engagement program across the patient journey to drive long-term and short-term patient health objectives

• Quiz our expert speakers on their case studies and their views on the future

• See how your MSL team can be driving force of external engagements going forwards by demonstrating improved value by building physician trust through with higher quality content and interactions
• Expand the influence of your field medical teams to lead physician-centric cross-functional strategy with KAMs and commercial reps

• Empower your MSLs with data-derived insights that inform a personalised engagement strategy
• Situate your MSL teams as the bridge between internal and external stakeholder management to deliver insights across the business

• See how the full picture of integrated data is a game changer for your MSL team to execute strategies faster and more effectively
• Manage your key thought leader relationships with user-level custom insights and personalize your engagements

• Learn how your multi-channel engagement strategy allows you to qualitatively assess virtual engagements and refine future strategy
• Benchmark MSL engagement impact across therapy and regions to spot and scale value impact

• Quiz our expert speakers on their case studies and their views on the future

• Digital isn’t the be all and end all in a virtual world – harness omni channel to unleash new GTM models
• Field interactions still hold the trump card to understanding customers and delivering results – an assessment on how this will evolve in the mid-term
• Changing the way we communicate to customers requires mindset shifts for our market teams – how to bring them with us on the journey

• Get out of the reach and frequency fight. Enhance your customer experience by putting new forms of content and value-add interactions at the heart of your HCP engagement strategy
• Make data actionable. How to spot technological deficiencies and create a cross-company infrastructure that enables a personalised approach
• Create a holistic customer experience through a field force strategy that balances both digital and F2F interactions, and product and disease content

• Learn and discuss key data from a proprietary survey on HCP attitudes and opinions regarding live and virtual meetings
• Hear “what’s next” in HCP engagement from multidisciplinary expert HCG panel
• Gain insights on integrated multichannel strategies for connecting and communicating with both live and virtual audiences during hybrid programs

• Quiz our expert speakers on their case studies and their views on the future

In this interactive session, Syneos Health will provide guidance and techniques for anyone looking to transform the customer experience within their business to deliver results.

Join this 60-minute masterclass to learn:

• How to rethink omnichannel activities around customer priorities rather than technical capabilities.
• Driving real, measurable customer impact through a simple framework for prioritising your actions in 2022 and beyond.
• Practical techniques you can immediately apply to raise your CX game and impress senior leadership.

• Develop your roadmap to enable your omnichannel engagement strategy
• How to ensure your messaging, content and channels are in-sync and tailored for a customer-centric strategy

• Take a holistic view across your customer’s whole journey to remove disjointed communications and ensure high quality engagements
• Finetune your internal tech stack with a CRM system optimized to meet customers needs
• Effectively implement omnichannel strategy with new cross-functional collaboration frameworks that unlock all available insights and ensure channel interoperability

• Create meaningful engagement by focusing on the message, not the channel
• Expand your pharmaceutical footprint with native marketing and a surround-sound approach
• Use TrendMD and other tools to super-extend the reach of your marketing message

• From multichannel to omnichannel management for a more strategic and data-driven approach of reps to fulfill customer needs while enhancing patient quality of care
• Digital technologies to empower and enable reps to reach the right customer with the right channel via the right content and achieve clear-cut business goals
• Elevation of internal omnichannel capabilities as key to increase reps´ digital maturity and ability of effectively orchestrating channels to increase customer reach and frequency, improve their experience and satisfaction

• Quiz our expert speakers on their case studies and their views on the future

• From building and maintaining long-term stakeholder relationships to synced and centered insights across the global – explore the scope of the new patient-centric requirements
• The impact of rising patient-centric adoption on international healthcare trends; from the emergence of patient advisory efforts in non-traditional markets, to the increasing impact of patient experience data across sponsor, regulatory and market access stakeholder decision-making
• Empower your teams with the tools they need to deliver the impacts of patient centricity, from faster innovation to wider patient access, and a reduction in cost and time to market

• Discover how Janssen used PARADIGM, a digital patient engagement insight and analysis tool to systemize patient engagement throughout the company across disease strategies
• How Janssen built a cross-organisation platform and glossary for patient engagement using PARADIGM to structure the collection, organization and application of patient insights across EU sites.
• Learn how to assess the success and usefulness of pre-existing core activities, restructure existing strategies and reform community engagement based on insights formed with the PARADIGM methodology.

• For more information, reach out to Maddie Sheard, Director of Business Development

Reuters Events: Pharma 2021’s ‘Global Pharma Awards Patient Champion Award: Pharma’ winner

Discover the Biogen and CISCRIP partnership with a community advisory board to build diversity, equity and inclusion into clinical research

• Quiz our expert speakers on their case studies and their views on the future

• Defining the Problem – Customer engagement is changing and the ‘push’ multichannel strategy isn’t cutting it
• Reframing Customer Engagement from ‘Push’ to ‘pull’
• Facilitated Group Discussion – What are the challenges you are seeing in ‘pulling’ customers in
  

What are the traditional metrics and processes for the creation of a KOL engagement strategy How to engage and uncover Digital Opinion Leaders How to engage and uncover rising stars What is possible with claims data outside of the US What is the value and impact of treatment leader engagement.

• Relying on push marketing is to ignore what customers want. Rebalance your promotional and non-promotional content and usher in a new generation of pharma content
• Abandon the one-size-fits-all ship. How to identify gaps in creating personalized content and align your capabilities to customer needs

• Receive, recognize and resonate: Understanding HCP needs for value-driven content
• Mimic the rep-experience and deliver closed-loop messaging through interactive video experience that personalizes the content based on the customer profile

• Why pharma companies want to build their own Content Factories
• How Digital Content Factory uses collaboratives approaches and helps to build a strong cross-functional team to establish large-scale content production across markets
• How to create content experience at scale and excel at personalization

• How to use your modular content system to optimise email creation and delivery. Hear the agile and iteratives processes needed to deliver engaging emails in a saturated market.
• Unlock your CRM potential by giving the reps the tools to meet customer expectations without dictating their reach out. Options over coercion!

• Quiz our expert speakers on their case studies and their views on the future

• Understand how differences in market authorization across Europe results in vast disparities for patient access
• Discover All.Can, an international multi-stakeholder organisation empowering collaboration for improved outcomes in cancer care
• Learn how BMS is working to make a vital immune-oncology drug available in the West Balkans region

• Discover why a new approach to market access is needed in a post-pandemic world
• Turn innovation into value for patients – how Astellas is bridging the gap
• Why aligning stakeholders around the value of patient insights is key

• For more information, reach out to Maddie Sheard, Director of Business Development

• Discover how Novartis Albania utilised FDA approvals to become the second country in Europe to register Entresto, fast-tracking beyond the EMA
• Understand how to use patient engagement and public health campaigns to accelerate reimbursement
• Learn how the multilateral success of Entresto has shaped the culture of access in Novartis Albania, driving the adoption of greater multifunctional collaboration and shaping patient engagement strategies

• Quiz our expert speakers on their case studies and their views on the future

We are living through a period of accelerated adoption of digital. For some, the hype behind data science can be a significant positive, helping secure support for insightful projects that drive meaningful decision making and change but for others over-promises of industry-changing insights are falling foul of delivery challenges, often due to data quality or the lack of the requisite data in the first place. Add to this the reality that so much of the 'signal' we look for to make better decisions is so often locked away in unstructured text and hard to get value from and we have a real challenge on our hands.

So we find ourselves asking- what makes innovating with data a success? How can we find rich, predictive data points to help us better understand key stakeholders, competitors, patients and our own organisations?

oin thought leaders from IQVIA for this interactive workshop to explore:

• Two short case studies about teams that have sought to unlock real value from data and the learnings from those cases
• You will be invited to ask questions of each other and the session speakers, facilitators will share their own experiences along with suggested solutions or approaches for consideration
• By sharing and learning, we can look to connect key business questions with practical approaches and the potential for data driven insights can be realized

Join this workshop where Florent Edouard, SVP, Global Head of Commercial Excellence, Grunenthal and Spencer Wilcox, Principal Value Consultant, Domo will explore how you can:

• Align market sales data and promotion activity data to be able to connect cause and effect
• Use statistical techniques AI & ML to evaluate different efforts impact on sales
• Complete the last mile from ROI insights to business implementation