Achieve holistic customer engagement and deliver new HCP value.

  • 500Attendees
  • 40+Speakers
  • 25+Case studies
  • 10+interactive sessions

The first collaborative home for commercial, marketing and medical affairs leaders.

As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint.

Customer engagement leaders must unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.

Pharma Customer Engagement Europe is the new event for commercial, marketing and medical affairs leaders designed for the customer needs of today. It’s the only place that brings together the granular development of your digital-craft, analytical knowledge and EQ, whilst destroying silos, to enhance your ability to deliver an unprecedented customer experience.

Reuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.

SVP Marketing, Novo Nordisk novo_nordisk Logo

Make holistic engagement the norm at Pharma Customer Engagement Europe

The essential themes we covered in 2021:

  • Expand your content horizons: Produce attractive, differentiated, and highly valued content by unlocking the entire spectrum of insights available, whilst building processes that continuously optimise and create the value-add experience HCPs require
  • Field teams reimagined: Understand key tenets to facilitate your hybrid field force model, establish a compliant CRM system, and equip MSLs and reps to deliver at the strategic level. Mobilise your digital and data driven field teams of the future
  • Functions fit for 2021: Envision new types of teams and roles, coach new skillsets and capabilities, forge new internal alignment, and build robust processes for cross-functional collaboration that enable the new customer engagement model
  • Make great your digital effectiveness: Go from push to pull, enable data-led personalisation and design a system that measures your digital engagements true-worth by connecting it with performance metrics

Make holistic engagement the norm at Pharma Customer Engagement Europe

2021 speaker highlights

Sandra Silvestri - Headshot
Sanofi - Logo

Sandra Silvestri Global Head of Medical, General Medicines Sanofi

Karim Mikhail - Headshot
Amarin Corporation - Logo

Karim Mikhail SVP and Commercial Head, Europe Amarin Corporation

Alex Bedenkov - Headshot
AstraZeneca - Logo

Alex Bedenkov VP, Medical, International AstraZeneca

Neelesh Shanbhag - Headshot
Janssen - Logo

Neelesh Shanbhag CIO and VP of Business Technology, Asia Pacific Janssen

Emma Booth - Headshot
Amgen - Logo

Emma Booth Head of EU Medical Capabilities Amgen

Chetak Buaria - Headshot
Merck - Logo

Chetak Buaria Global Head of Customer Engagement & Channel Evolution Merck

Why attend?

After 2 years without physical conferences, its time to dust off your business cards, dry clean your suit and go back to building new relationships, creating meaningful connections and learning from our peers at Europe’s most influential commercial, marketing and medical engagement strategy conference. The ambition to redefine pharmaceutical customer engagement, the proximity of like-minded peers, and the abundance of industry-leading case studies are the main reasons why Reuters Events: Customer Engagement Europe 2022, is a staple in senior-level pharma executives’ conference calendars.

Highlights for 2022

20+ case studies: Benchmark against the best

With an agenda packed with real-life case studies, showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at and where you need to focus.

No more zoom doom

Dust off your business cards, dry clean your suit, because after almost 2 years of zoom meetings, we’re super-charging networking time at Customer Engagement Europe 2022 with in-person networking, pre-event online networking and a bespoke meeting service– allowing you to experience both ‘chance encounters’ and planned meetings that make a difference to your career and business.

Interactive roundtables: Get under the skin of the issue

Sometimes, challenges need to be discussed and debated. To facilitate this, interactive roundtable debates run across all topic areas.


Cross-functional streams: Focus on what matters

With conference agendas built to deliver both individual deep-dives and cross-functional strategy alignment across 3 core functional areas – marketing, commercial strategy, and medical affairs, you’ll be able to tailor your time out of the office on your learning needs.

Collaborative deep dives: Expand your knowledge

You’ll have access to industry experts, to deep dive into critical business topics such as personalization, MSL excellence, omnichannel enablement, digital patient engagement and modular content generation during our in-depth discussions, group work and exercises.

Your safety is our priority

Your safety is our top priority – and this conference is produced under the Reuters Events All Secure Pledge – which is our commitment to upholding a safe environment for Reuters Events customers. Please go to Reuters Events: All Secure Pledges to find out more about the safety requirements for this event.


Make holistic engagement the norm at Pharma Customer Engagement Europe

The Best Pharma Networking

Don’t get siloed: Meet everyone in one place

Nowhere else can you walk around the corner and start collaborating with relevant peers across the range of functions - whether marketing, strategy, sales, data, medical affairs, commercial excellence, patient engagement or IT.

Meeting service: Make new connections with targeted reach-out

With only 2 days to connect, after 2 years of zoom, you need to make the most of your time at the conference. Which is why the Reuters Events Meetings Service provides you with a comprehensive 1-on-1 networking service, allowing you connect with old and new friends, and set up meeting, before you even arrive at the event.


Networking Drinks Reception

Join your fellow attendees for an evening of drinks and snacks after the end of Day 1. Let your hair down and relax!

Find the solutions to your challenges

With over 20 solution providers, all with innovative solutions to your post-pandemic and hybrid world challenges, this is the perfect event to find partners for your 2022 and 2023 strategies.


Delivering an exceptional virtual event experience including:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Interact Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

Make holistic engagement the norm at Pharma Customer Engagement Europe

Continue to build your network – even in isolation*

Pharma and Biotech attendees, sponsors and annual pass holders only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the Reuters Events’ networking and messaging suite, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers:  With 500+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships: With instant chat, video calls and discussion groups all within the virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do and discuss solutions and future opportunities.

How it works

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Instant chat

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Video calls

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Roundtable discussions

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Searchable attendee list

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Schedule meetings

Created by Fruitbowl Media Ltd.

Private group chats

2021 companies included:

otsuka's Logo
servier's Logo
celgene's Logo
abbvie's Logo


merck's Logo

amgen's Logo
gsk's Logo
lundbeck's Logo


bristol_myers_squibb's Logo
takeda's Logo

vertex's Logo
teva's Logo


bayer's Logo
emd_serono__purple's Logo
ferring_pharmaceuticals's Logo

norgine's Logo


novo_nordisk's Logo
boehringer_ingelheim's Logo
sanofi's Logo
lilly's Logo



astella's Logo
roche's Logo
novartis__horizontal's Logo
leo_pharma's Logo


astra_zeneca's Logo

boston_scientific's Logo
alk's Logo
ucb's Logo


pfizer's Logo
chugai's Logo

Representatives include:
  • VP Customer and Digital Strategy
  • VP Head of Insights & Analytics
  • Chief Medical Officer
  • VP Sales and Marketing
  • Associate Director, Digital Transformation Lead
  • Chief Marketing Officer
  • Digital & Multichannel Lead
  • VP, Medical Affairs
  • Director of Strategic Marketing
  • Global Digital Capabilities & Analytics Lead
  • Global Digital Marketing Leader
  • Head of Medical Affairs
  • Global Head of Digital Excellence
  • Head of Customer Engagement
  • Head of Innovation, Data and CX
  • Marketing Director
  • Senior Brand Manager

Here to help

Get in touch with the Reuters Events’ Pharma Customer Engagement Team