As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint.
Customer engagement leaders must unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.
Pharma Customer Engagement Europe is the new event for commercial, marketing and medical affairs leaders designed for the customer needs of today. It’s the only place that brings together the granular development of your digital-craft, analytical knowledge and EQ, whilst destroying silos, to enhance your ability to deliver an unprecedented customer experience.
SVP Marketing, Novo NordiskReuters Events is strategically & operationally valuable for staying at the forefront of the pharma industry evolution.
Sandra Silvestri Global Head of Medical, General Medicines Sanofi
Karim Mikhail SVP and Commercial Head, Europe Amarin Corporation
Alex Bedenkov VP, Medical, International AstraZeneca
Neelesh Shanbhag CIO and VP of Business Technology, Asia Pacific Janssen
Emma Booth Head of EU Medical Capabilities Amgen
Chetak Buaria Global Head of Customer Engagement & Channel Evolution Merck
After 2 years without physical conferences, its time to dust off your business cards, dry clean your suit and go back to building new relationships, creating meaningful connections and learning from our peers at Europe’s most influential commercial, marketing and medical engagement strategy conference. The ambition to redefine pharmaceutical customer engagement, the proximity of like-minded peers, and the abundance of industry-leading case studies are the main reasons why Reuters Events: Customer Engagement Europe 2022, is a staple in senior-level pharma executives’ conference calendars.
20+ case studies: Benchmark against the best
With an agenda packed with real-life case studies, showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at and where you need to focus.
No more zoom doom
Dust off your business cards, dry clean your suit, because after almost 2 years of zoom meetings, we’re super-charging networking time at Customer Engagement Europe 2022 with in-person networking, pre-event online networking and a bespoke meeting service– allowing you to experience both ‘chance encounters’ and planned meetings that make a difference to your career and business.
Interactive roundtables: Get under the skin of the issue
Sometimes, challenges need to be discussed and debated. To facilitate this, interactive roundtable debates run across all topic areas.
Cross-functional streams: Focus on what matters
With conference agendas built to deliver both individual deep-dives and cross-functional strategy alignment across 3 core functional areas – marketing, commercial strategy, and medical affairs, you’ll be able to tailor your time out of the office on your learning needs.
Collaborative deep dives: Expand your knowledge
You’ll have access to industry experts, to deep dive into critical business topics such as personalization, MSL excellence, omnichannel enablement, digital patient engagement and modular content generation during our in-depth discussions, group work and exercises.
Your safety is our priority
Your safety is our top priority – and this conference is produced under the Reuters Events All Secure Pledge – which is our commitment to upholding a safe environment for Reuters Events customers. Please go to Reuters Events: All Secure Pledges to find out more about the safety requirements for this event.
Don’t get siloed: Meet everyone in one place
Nowhere else can you walk around the corner and start collaborating with relevant peers across the range of functions - whether marketing, strategy, sales, data, medical affairs, commercial excellence, patient engagement or IT.
Meeting service: Make new connections with targeted reach-out
With only 2 days to connect, after 2 years of zoom, you need to make the most of your time at the conference. Which is why the Reuters Events Meetings Service provides you with a comprehensive 1-on-1 networking service, allowing you connect with old and new friends, and set up meeting, before you even arrive at the event.
Networking Drinks Reception
Join your fellow attendees for an evening of drinks and snacks after the end of Day 1. Let your hair down and relax!
Find the solutions to your challenges
With over 20 solution providers, all with innovative solutions to your post-pandemic and hybrid world challenges, this is the perfect event to find partners for your 2022 and 2023 strategies.
Pharma and Biotech attendees, sponsors and annual pass holders only
We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the Reuters Events’ networking and messaging suite, you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.
Searchable attendee list
Private group chats
Get in touch with the Reuters Events’ Pharma Customer Engagement Team