Panelist: Sonal Bhatia VP, North America Medical Lead, Rare Disease Pfizer
Panelist: Eddie Guzdar Medical Head, Neurology & Immunology, UK & Ireland Sanofi
Panelist: Kate Pietrovito Director, Medical Operations Varian Medical Systems
Panelist: Lance Hill CEO Within3
Moderator: Matt Atkinson Global Project Director Reuters Events
Whether its e-congresses and virtual advisory boards, or omnichannel HCP engagement and virtual meetings, medical affairs’ ongoing digital transformation has been as a quick as it has been wide ranging. It’s presented new challenges with increased digital noise and HCP fatigue, and required a host of internal strategic and capability re-calibrations across MSL, platform and content strategies.
The catalyst for this acceleration we all know. But the long-term objective hasn’t changed - to provide a more refined customer experience, increasing speed, flexibility and personalisation to meet the needs of quickly evolving HCPs, KOLs and patients.
In our latest webinar we’re bringing medical affairs leaders together to see how best to assess performance across the myriad of new digital initiatives, and plan next steps as we forecast a move from virtual-first to a hybrid-ready environment.
Key learnings include: