Panelist: Bharti Rai VP, Commercial Acceleration Novartis
Panelist: Haider Alleg Global Head of Digital Ferring
Panelist: Asheesh Sharma Senior Principal and Head, Commercial Excellence Axtria
For most of pharma 2020 meant a huge reactionary change to how commercial models operated. We scrambled together to establish new virtual operations and accelerate digital roadmaps, changing a tried and tested engagement strategy.
But times they are a changing, and 2021 requires a more pro-active approach. HCPs are more time-starved, over-worked, and engulfed by digital content than ever. It means connecting with them on their channel of choice has never been more vital - or risk the innovations of last year meaning nothing.
Companies creating real HCP-value are adopting new integrated data and analytics approaches, reshaping their commercial model with crystal clear understanding of customer need. They can call upon insights in real-time, so that marketing, commercial and field teams can rapidly deliver the experiences customers crave in the digital and virtual age.
Join industry leaders to learn the steps to design, plan and execute a unified data approach for channel selection and content delivery: