In this session Optimove’s VP Revenue, Moshe Demri, will talk about measuring your retention marketing and will explain how lastminute.com are doing it to maximise customer value.
Even in Digital Marketing, not everything is 100% measurable. Attributing success to your Customer Marketing efforts, however, is one of the most crucial, challenging questions smart marketers must answer. But challenging doesn’t mean impossible. From a well-defined pre-campaign analysis (given factors, set KPIs, desired results), to deploying Test/Control methods, and asking the right questions all the way through, learning to correctly attribute success is well within your reach.