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A two-day agenda designed to tackle the key commercial challenges being faced by the travel industry

Day One – Tuesday 26th November – 8am – 7pm


8:50
Opening remarks: EyeforTravel & Chair

Klaus Kohlmayr Chief Evangelist IDeaS

9:00
Panel discussion: Harmonise Revenue Management, Distribution and Marketing for increased conversions
  • Spearhead co-operation between RM and marketing and use analytics to determine the right price
  • Work together on tactical promotions to analyse campaigns, optimise content, drum up bookings and decipher data – ultimately boosting your top line!
  • Optimise revenue across the distribution mix by setting up common goals, breaking down siloes and pushing RM to take on a marketing mindset
  • Create a process where Sales & Marketing and Revenue Management connect with Distribution to avoid wholesaler rates impacting your OTA and GDS business
  • Marketing can only be effective if the price is right. Debate the role marketing has in pricing and where these functions should sit in an organisation

Cynthia Paynter Vice President Pricing and Revenue Management Accor

Luigi De Filippo SVP Revenue Management and Commercial and Itinerary Planning Silversea Cruises

Sven Schikarsky SVP Sun & Beach and Capacity & Revenue Management DER Touristik

Moderator: Klaus Kohlmayr Chief Evangelist IDeaS

Slot Available

Please contact mahdi@eyefortravel.com

9:40
Presentation: Reinventing ourselves in order to add the new conditions for success: Agility, Differentiation and Customer Centricity
  • Identifying simple yet key success factors and changing the organization to target those factors
  • Regrouping analytic capabilities in one place, giving them business co-accountability and delivering rhythmed short term “victories”
  • Creating smaller incentivised business units with more autonomy, responsibility and accountability

Quang Thai Chief Strategy Officer Louvre Hotels

10:05
Presentation: How to Measure Your Retention Marketing

In this session Optimove’s VP Revenue, Moshe Demri, will talk about measuring your retention marketing and will explain how lastminute.com are doing it to maximise customer value.
Even in Digital Marketing, not everything is 100% measurable. Attributing success to your Customer Marketing efforts, however, is one of the most crucial, challenging questions smart marketers must answer. But challenging doesn’t mean impossible. From a well-defined pre-campaign analysis (given factors, set KPIs, desired results), to deploying Test/Control methods, and asking the right questions all the way through, learning to correctly attribute success is well within your reach.

Moshe Demri VP Revenue Optimove

10:35
Presentation: Generate incremental revenues by maximizing revenue channels with the highest margins
  • Discover how to increase organic demand through digital, SEO, visibility and getting higher OTA rankings
  • Find out how to generate incremental demand with paid campaigns in order to supplement the gaps of your organic demand
  • Learn to identify the guest behaviours from each channel to create a holistic digital and revenue strategy

Joe Pettigrew SVP Commercial Strategy YOTEL

11:00
Break
11:20
Panel discussion: Profit from the rise of real-time data analytics to know your customer
  • Right message, right customer, right time: Integrate real-time and historic data to target travellers based on their intent and where they are in the path to purchase - regardless of channel or device
  • Deploy analytics to get better visibility into travel behaviours across websites and apps and understand where travellers are won or lost along the path to purchase
  • Synergize data across your call centres, RMS, PMS, loyalty schemes and CRM systems, to get a single view of the customer, enable the next level of personalisation and customer service and foster loyalty
  • Reduce your dependence on historical booking data and aggregate data to make better forecasting decisions

Quang Thai Chief Strategy Officer Louvre Hotels

Ingela Lundkvist CCO / Commercial Manager First Camp

Remco Hofstede CEO & Founder BookerZzz

Moderator: Klaus Kohlmayr Chief Evangelist IDeaS

Slot Available

Please contact mahdi@eyefortravel.com

12:00
Panel discussion: Use pricing to drive marketing campaign success
  • Bring RM and marketing together to evaluate which campaigns work best, put a compelling package together and ensure your messaging and pricing are at the optimal level to convert
  • Hear how to use ML algorithms to create multiple segments and optimize revenues through dynamically pricing ancillary products
  • Use post event analytics to attribute revenue and pinpoint which factors have influenced your success and grown incremental revenues
  • Get a complete understanding of the costs of OTA vs direct bookings and put driving net revenue front and centre of your strategy

Guk Kim Chief Growth Officer Lastminute.com

Dimitris Hiotis Global Head of Leisure, Travel, Transportation Simon-Kucher & Partners

Henrik Imhof Managing Director Yield Management and Pricing Sixt rent a car

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

12:45
Lunch
13:45
Panel discussion: Embed dynamic pricing into increasingly complex distribution networks to optimize revenue
  • Choose between Dynamic Pricing, Individualized Pricing, Continuous Pricing and Personalized Pricing – do you aim for personalised pricing with high variability and complexity or contextualised pricing that focuses on willingness to pay?
  • Discover how brands can build more complex algorithms to include add-ons and ancillaries – find the right pricing strategy for these bundles and optimise content and price
  • Utilize micro-segmentation and apply factors such as a willingness to pay and demand-based factors to provide considerable price point differentiation
  • Get advice on accurately forecasting demand in the leisure industry and overcoming the limitations of back-end systems to add priced elements to a package
  • Reduce your operational costs and get to know your leisure segments (though length of stay analysis, preferred arrival dates etc.) set min/max stays and connect this data to your daily rate

Matthias Viehmann Head of Methods and Processes Lufthansa

Aimé Kuiteing Senior Director, Revenue Management Systems and Inventory Management Air Transat

Daniela Hupfeld Commercial Director Thomas Cook Hotels & Resorts

Moderator: Pieter Dorhout Directorr Pieter Dorhout Consulting

Slot Available

Please contact mahdi@eyefortravel.com

14:30
Presentation: Understand the customer journey leading to purchase and use that as a basis to attribute and optimise marketing spend: different levels of data maturity on the road to full personalisation

Buying behaviours around travel purchases are very complicated and very varied: the way that people book a romantic getaway is totally different to booking a flight for business travel. Those journeys can be long - with people researching and booking holidays over weeks and months. To make things more complicated, buyers will engage with companies across multiple channels and touch points over that journey. These create real challenges for travel companies that want to optimize marketing spend and the buyer.  In this session you’ll find out how to correctly attribute and optimize marketing spend: 

  • Develop a data set that accurately describes those buyer journeys across platform and channels
  • Use that data set to build a full understanding of those different buyer journeys, including segmenting them into different behavioural type
  • Use that understanding as a basis to then optimize those journeys, including allocating marketing spend to the most effective combination of channels for those different buyer segments

...It is only once companies have done the above that they are in a position to use the same data, in real-time, to personalise those user journeys (i.e. work with segments of "1")

Yali Sassoon Co-Founder and CPO Snowplow Analytics

15:00
Panel discussion: Balance automation and bots with the strategic goals of a Revenue Manager
  • Create a seamless connection between human and machine and use Bot-Hybrids to detect anomalies and seamlessly transfer to a human
  • Deploy AI/ML to learn faster and provide more precise offers to customers – ultimately freeing up your time for more strategic initiatives
  • Examine the future strategic role of revenue managers as they rise in status whilst being threatened by bots
  • Assess the future of Revenue Management Systems and save time and money by building your own analytic models in-house
  • Explore technologies that allow you to automatically close and open distribution channels

Marta Varela Director of Revenue Strategy Barceló Hotels & Resorts

John Harvey Director Revenue Science Holland America Line

Moderator: Kate Varini Associate Professor Swiss University of Applied Science

15:40
Break
16:00
Presentation: Exceed customer expectations pre-booking: using data to enhance CX and foster loyalty
  • CX can make or break your organization. Create a pre-booking UX that gives your customer the path of least resistance and guarantees the sale 
  • Surprise and delight your customer with hyper-relevant messages to make your booking engine the first port of call
  • Deploy analytics from one single warehouse for consistent, real-time signals that push your customer towards the book button
  • Solve customer friction points - from page view fatigue to lack of automated information - to simplify the user journey for quicker conversions
  • Hear how closed user groups enable you to foster loyalty outside traditional loyalty programs

Amro Khoudeir Director of Digital & Distribution Mövenpick Hotels

16:30
Presentation Forging Loyalty in the modern travel market
  • With the huge range of options now available to travellers, new consumer habits are taking shape, what does loyalty look like today with all these choices?
  • Hear from Facebook with their latest Loyalty research on the key important trends to help marketers understand today's travel consumer journey

Riduan Charrat Head of Travel, Benelux Facebook

17:00
Double act It’s a mess out there – how do we fix it?
  • Get advice on grappling with old fashioned technology and connecting technically to your partners, whilst simultaneously driving innovation in pricing and revenue management
  • Overcome rate parity challenges and garner confidence in your customers when it comes to pricing, regardless of channel

Cynthia Reitano Deputy Director of Revenue Management & Pricing Thomas Cook Hotels & Resorts

Daniela Hupfeld Commercial Director Thomas Cook Hotels & Resorts

17:30
Sponsor Official Conference Networking Drinks Reception - Please contact mahdi@eyefortravel.com

Day Two – Wednesday 27th November – 8am - 4pm


Harnessing data and technology to tap into lucrative future travel trends

Chair: Paul Richer Senior Partner Genesys Digital Transformation

9:30
Fireside chat: Delivering the connected trip for today's traveller
  • Go beyond filling rooms and discover how Booking.com is helping partners optimize their revenue, utilizing additional marketing channels and partnerships, and boosting the end-to-end guest experience
  • Capitalize on the connected traveller and understand why moving to a one-stop-shop delivers superior CX
  • Get advice on operationalising the connected traveller experience through meaningful partnership – from booking rental cars, hailing rides, in-stay services and experiences

Andrea D'Amico VP and Managing Director of EMEA Booking.com

10:00
Panel discussion: The Connected Traveller: Pull data together and capitalise on profit-making opportunities
  • Offer contextual, digital products to your customer by overcoming the data siloes and security concerns and integrating data from a multitude of systems across hospitality, airports, retail, airlines, ground transport
  • Boost conversions by making your inventory available in the context of your customer journey and injecting a sense of destination, timing, mode of transport, accommodation and activities
  • Explore travel management mobile solutions - both B2C and B2B – with core features like weather, delays, parking, ground transport, tours – and get tips on forming the right partnerships

Cynthia Paynter Vice President Pricing and Revenue Management Accor

Wouter Loerakker Online Marketeer Bilderberg Hotels

Andrea D'Amico VP and Managing Director of EMEA Booking.com

Moderator: Michael W. Gebhardt Managing Director The Travel Advisers Community

Slot Available

Please contact mahdi@eyefortravel.com

10:45
Break
11:15
Panel discussion: Take your first step on the road to personalisation: Connect disparate data and systems for a 360-degree view of your customer
  • Overcome slow connections, a lack of data integration, poor support and rising costs and explore the future of a connected RMS, PMS, CRS, call centres, loyalty platform and CRM system to get a full understanding of your customer
  • Use this integrated data to enable more personalised, targeted marketing and provide front-line staff the data they need to enhance the CX
  • Selecting the right tech-stack: Build – or buy a solution that satisfies your needs, and gives you flexibility and scalability, without having to sacrifice your models and connections
  • Explore the advantages of NDC to enable you to differentiate your customers and send them personalised offers in real time

Tony Djoko Head of Data Weekendesk

Yann Raoul CEO KelBillet

Moderator: Michael W. Gebhardt Managing Director The Travel Advisers Community

Slot Available

Please contact mahdi@eyefortravel.com

12:00
Lunch
13:00
Unearth new revenue-generating opportunities: Achieve your highest REVPAR from meetings and groups
  • Get the low-down on how consumer trends are impacting the meetings and group space
  • The last bastion of digital travel: Discover how technology and collaboration enables you to automate group rates and optimise revenue
  • Hear expert advice on calculating net revenues and adjusting your distribution strategy accordingly

Bas Lemmens CEO Meetings.com

13:30
Presentation: Get a handle on revenue attribution models to optimize your net profit in a multi-channel world
  • Developed sophisticated attribution models which enable you to attribute revenue to the right channel
  • Make the right decisions to yield returns: Analyse your mix of paid and earned traffic and attribute revenues from every booking to the channel that truly deserves it
  • Overcome the obstacles to attribution such as cookies, browsers and data privacy laws

Laura Lo Mascolo CEO & Director of Sales Interlude Hotels & Resorts

14:00
Presentation: Empowering travel agents: Our most precious intelligence is not artificial, it is human

This session is about connecting and empowering a global network of travel agents and leapfrogging them into the 21st century.

  • Travel agents are in constant rivalry with OTAs, who have turned all travellers into do it yourself travel agents. To create a level playing field and undo this wrong, TRVL.com is giving travel agents full access to OTAs and their sales commissions.
  • Travel agents and travellers have a passion for travel, but travel technology companies often don’t share this passion with them. To build a love brand you have to share this passion with your users.

Our most precious intelligence is not artificial, it’s human. TRVL.com is a global travel agent network that isn’t creating AI, but IA; intelligent advisors.

Jochem Wijnands Founder & CEO TRVL

14:30
Presentation: Engagement 1.0: When content and analytics collide
  • Exploit analytics to understand your customers better and develop personalised content that appeals to their micro-segment
  • Rely on analytics to optimize your website: Identify drop off points, areas of friction and reasons for cart abandonment – get tips on how to make adjustments and continually optimize your performance

Remco Hofstede CEO & Co-Founder BookerZzz

15:00
Presentation: Over-tourism: scaling the Amsterdam case up, globally

Over-tourism is the major bottleneck in revenue growth for hotels, restaurants, cruise lines and other businesses, as well as a pain for locals. The solution is obvious: to lead tourists away from over-visited city centres. But the implementation is not so simple.

 

The Amsterdam case:

  • Amsterdam Routes: manual test of concept
  • Using power of under-visited regions to create the attractive content
  • Scaling it up: both routes and storytelling for these routes (for roads, museums, boats, farms) can be implemented with free and open platforms

 

What’s next?

  • Museum, farms, Dutch railways, NBTC, local communities, businesses and DMO around NL and EU are joining the project.
  • Cultural funds accelerate content creation further.
  • The network of tours will be further reused by car infotainment systems and voice-based assistants like SIRI.

Alex Tourski Founder izi.TRAVEL

Nikita Dedik Founder Road.Travel

15:30
Presentation: Capitalizing on the AI Driven Explosion in Hotel Values

Tata Graham Crocombe Managing Director Aitutaki Lagoon Private Island Resort

Day One – Tuesday 26th November – 8am – 7pm


8:50
Opening remarks: EyeforTravel & Chair

Klaus Kohlmayr Chief Evangelist IDeaS

9:00
Panel discussion: Harmonise Revenue Management, Distribution and Marketing for increased conversions
  • Spearhead co-operation between RM and marketing and use analytics to determine the right price
  • Work together on tactical promotions to analyse campaigns, optimise content, drum up bookings and decipher data – ultimately boosting your top line!
  • Optimise revenue across the distribution mix by setting up common goals, breaking down siloes and pushing RM to take on a marketing mindset
  • Create a process where Sales & Marketing and Revenue Management connect with Distribution to avoid wholesaler rates impacting your OTA and GDS business
  • Marketing can only be effective if the price is right. Debate the role marketing has in pricing and where these functions should sit in an organisation

Cynthia Paynter Vice President Pricing and Revenue Management Accor

Luigi De Filippo SVP Revenue Management and Commercial and Itinerary Planning Silversea Cruises

Sven Schikarsky SVP Sun & Beach and Capacity & Revenue Management DER Touristik

Moderator: Klaus Kohlmayr Chief Evangelist IDeaS

Slot Available

Please contact mahdi@eyefortravel.com

9:40
Presentation: Reinventing ourselves in order to add the new conditions for success: Agility, Differentiation and Customer Centricity
  • Identifying simple yet key success factors and changing the organization to target those factors
  • Regrouping analytic capabilities in one place, giving them business co-accountability and delivering rhythmed short term “victories”
  • Creating smaller incentivised business units with more autonomy, responsibility and accountability

Quang Thai Chief Strategy Officer Louvre Hotels

10:05
Presentation: How to Measure Your Retention Marketing

In this session Optimove’s VP Revenue, Moshe Demri, will talk about measuring your retention marketing and will explain how lastminute.com are doing it to maximise customer value.
Even in Digital Marketing, not everything is 100% measurable. Attributing success to your Customer Marketing efforts, however, is one of the most crucial, challenging questions smart marketers must answer. But challenging doesn’t mean impossible. From a well-defined pre-campaign analysis (given factors, set KPIs, desired results), to deploying Test/Control methods, and asking the right questions all the way through, learning to correctly attribute success is well within your reach.

Moshe Demri VP Revenue Optimove

10:35
Presentation: Generate incremental revenues by maximizing revenue channels with the highest margins
  • Discover how to increase organic demand through digital, SEO, visibility and getting higher OTA rankings
  • Find out how to generate incremental demand with paid campaigns in order to supplement the gaps of your organic demand
  • Learn to identify the guest behaviours from each channel to create a holistic digital and revenue strategy

Joe Pettigrew SVP Commercial Strategy YOTEL

11:00
Break
11:20
Panel discussion: Profit from the rise of real-time data analytics to know your customer
  • Right message, right customer, right time: Integrate real-time and historic data to target travellers based on their intent and where they are in the path to purchase - regardless of channel or device
  • Deploy analytics to get better visibility into travel behaviours across websites and apps and understand where travellers are won or lost along the path to purchase
  • Synergize data across your call centres, RMS, PMS, loyalty schemes and CRM systems, to get a single view of the customer, enable the next level of personalisation and customer service and foster loyalty
  • Reduce your dependence on historical booking data and aggregate data to make better forecasting decisions

Quang Thai Chief Strategy Officer Louvre Hotels

Ingela Lundkvist CCO / Commercial Manager First Camp

Remco Hofstede CEO & Founder BookerZzz

Moderator: Klaus Kohlmayr Chief Evangelist IDeaS

Slot Available

Please contact mahdi@eyefortravel.com

12:00
Panel discussion: Use pricing to drive marketing campaign success
  • Bring RM and marketing together to evaluate which campaigns work best, put a compelling package together and ensure your messaging and pricing are at the optimal level to convert
  • Hear how to use ML algorithms to create multiple segments and optimize revenues through dynamically pricing ancillary products
  • Use post event analytics to attribute revenue and pinpoint which factors have influenced your success and grown incremental revenues
  • Get a complete understanding of the costs of OTA vs direct bookings and put driving net revenue front and centre of your strategy

Guk Kim Chief Growth Officer Lastminute.com

Dimitris Hiotis Global Head of Leisure, Travel, Transportation Simon-Kucher & Partners

Henrik Imhof Managing Director Yield Management and Pricing Sixt rent a car

Moderator: Paul Richer Senior Partner Genesys Digital Transformation

12:45
Lunch
13:45
Panel discussion: Embed dynamic pricing into increasingly complex distribution networks to optimize revenue
  • Choose between Dynamic Pricing, Individualized Pricing, Continuous Pricing and Personalized Pricing – do you aim for personalised pricing with high variability and complexity or contextualised pricing that focuses on willingness to pay?
  • Discover how brands can build more complex algorithms to include add-ons and ancillaries – find the right pricing strategy for these bundles and optimise content and price
  • Utilize micro-segmentation and apply factors such as a willingness to pay and demand-based factors to provide considerable price point differentiation
  • Get advice on accurately forecasting demand in the leisure industry and overcoming the limitations of back-end systems to add priced elements to a package
  • Reduce your operational costs and get to know your leisure segments (though length of stay analysis, preferred arrival dates etc.) set min/max stays and connect this data to your daily rate

Matthias Viehmann Head of Methods and Processes Lufthansa

Aimé Kuiteing Senior Director, Revenue Management Systems and Inventory Management Air Transat

Daniela Hupfeld Commercial Director Thomas Cook Hotels & Resorts

Moderator: Pieter Dorhout Directorr Pieter Dorhout Consulting

Slot Available

Please contact mahdi@eyefortravel.com

14:30
Presentation: Understand the customer journey leading to purchase and use that as a basis to attribute and optimise marketing spend: different levels of data maturity on the road to full personalisation

Buying behaviours around travel purchases are very complicated and very varied: the way that people book a romantic getaway is totally different to booking a flight for business travel. Those journeys can be long - with people researching and booking holidays over weeks and months. To make things more complicated, buyers will engage with companies across multiple channels and touch points over that journey. These create real challenges for travel companies that want to optimize marketing spend and the buyer.  In this session you’ll find out how to correctly attribute and optimize marketing spend: 

  • Develop a data set that accurately describes those buyer journeys across platform and channels
  • Use that data set to build a full understanding of those different buyer journeys, including segmenting them into different behavioural type
  • Use that understanding as a basis to then optimize those journeys, including allocating marketing spend to the most effective combination of channels for those different buyer segments

...It is only once companies have done the above that they are in a position to use the same data, in real-time, to personalise those user journeys (i.e. work with segments of "1")

Yali Sassoon Co-Founder and CPO Snowplow Analytics

15:00
Panel discussion: Balance automation and bots with the strategic goals of a Revenue Manager
  • Create a seamless connection between human and machine and use Bot-Hybrids to detect anomalies and seamlessly transfer to a human
  • Deploy AI/ML to learn faster and provide more precise offers to customers – ultimately freeing up your time for more strategic initiatives
  • Examine the future strategic role of revenue managers as they rise in status whilst being threatened by bots
  • Assess the future of Revenue Management Systems and save time and money by building your own analytic models in-house
  • Explore technologies that allow you to automatically close and open distribution channels

Marta Varela Director of Revenue Strategy Barceló Hotels & Resorts

John Harvey Director Revenue Science Holland America Line

Moderator: Kate Varini Associate Professor Swiss University of Applied Science

15:40
Break
16:00
Presentation: Exceed customer expectations pre-booking: using data to enhance CX and foster loyalty
  • CX can make or break your organization. Create a pre-booking UX that gives your customer the path of least resistance and guarantees the sale 
  • Surprise and delight your customer with hyper-relevant messages to make your booking engine the first port of call
  • Deploy analytics from one single warehouse for consistent, real-time signals that push your customer towards the book button
  • Solve customer friction points - from page view fatigue to lack of automated information - to simplify the user journey for quicker conversions
  • Hear how closed user groups enable you to foster loyalty outside traditional loyalty programs

Amro Khoudeir Director of Digital & Distribution Mövenpick Hotels

16:30
Presentation Forging Loyalty in the modern travel market
  • With the huge range of options now available to travellers, new consumer habits are taking shape, what does loyalty look like today with all these choices?
  • Hear from Facebook with their latest Loyalty research on the key important trends to help marketers understand today's travel consumer journey

Riduan Charrat Head of Travel, Benelux Facebook

17:00
Double act It’s a mess out there – how do we fix it?
  • Get advice on grappling with old fashioned technology and connecting technically to your partners, whilst simultaneously driving innovation in pricing and revenue management
  • Overcome rate parity challenges and garner confidence in your customers when it comes to pricing, regardless of channel

Cynthia Reitano Deputy Director of Revenue Management & Pricing Thomas Cook Hotels & Resorts

Daniela Hupfeld Commercial Director Thomas Cook Hotels & Resorts

17:30
Sponsor Official Conference Networking Drinks Reception - Please contact mahdi@eyefortravel.com

Purchase the post-conference materials

Get the full recordings, all slides and the post event report here!

Day Two – Wednesday 27th November – 8am - 4pm


Harnessing data and technology to tap into lucrative future travel trends

Chair: Paul Richer Senior Partner Genesys Digital Transformation

9:30
Fireside chat: Delivering the connected trip for today's traveller
  • Go beyond filling rooms and discover how Booking.com is helping partners optimize their revenue, utilizing additional marketing channels and partnerships, and boosting the end-to-end guest experience
  • Capitalize on the connected traveller and understand why moving to a one-stop-shop delivers superior CX
  • Get advice on operationalising the connected traveller experience through meaningful partnership – from booking rental cars, hailing rides, in-stay services and experiences

Andrea D'Amico VP and Managing Director of EMEA Booking.com

10:00
Panel discussion: The Connected Traveller: Pull data together and capitalise on profit-making opportunities
  • Offer contextual, digital products to your customer by overcoming the data siloes and security concerns and integrating data from a multitude of systems across hospitality, airports, retail, airlines, ground transport
  • Boost conversions by making your inventory available in the context of your customer journey and injecting a sense of destination, timing, mode of transport, accommodation and activities
  • Explore travel management mobile solutions - both B2C and B2B – with core features like weather, delays, parking, ground transport, tours – and get tips on forming the right partnerships

Cynthia Paynter Vice President Pricing and Revenue Management Accor

Wouter Loerakker Online Marketeer Bilderberg Hotels

Andrea D'Amico VP and Managing Director of EMEA Booking.com

Moderator: Michael W. Gebhardt Managing Director The Travel Advisers Community

Slot Available

Please contact mahdi@eyefortravel.com

10:45
Break
11:15
Panel discussion: Take your first step on the road to personalisation: Connect disparate data and systems for a 360-degree view of your customer
  • Overcome slow connections, a lack of data integration, poor support and rising costs and explore the future of a connected RMS, PMS, CRS, call centres, loyalty platform and CRM system to get a full understanding of your customer
  • Use this integrated data to enable more personalised, targeted marketing and provide front-line staff the data they need to enhance the CX
  • Selecting the right tech-stack: Build – or buy a solution that satisfies your needs, and gives you flexibility and scalability, without having to sacrifice your models and connections
  • Explore the advantages of NDC to enable you to differentiate your customers and send them personalised offers in real time

Tony Djoko Head of Data Weekendesk

Yann Raoul CEO KelBillet

Moderator: Michael W. Gebhardt Managing Director The Travel Advisers Community

Slot Available

Please contact mahdi@eyefortravel.com

12:00
Lunch
13:00
Unearth new revenue-generating opportunities: Achieve your highest REVPAR from meetings and groups
  • Get the low-down on how consumer trends are impacting the meetings and group space
  • The last bastion of digital travel: Discover how technology and collaboration enables you to automate group rates and optimise revenue
  • Hear expert advice on calculating net revenues and adjusting your distribution strategy accordingly

Bas Lemmens CEO Meetings.com

13:30
Presentation: Get a handle on revenue attribution models to optimize your net profit in a multi-channel world
  • Developed sophisticated attribution models which enable you to attribute revenue to the right channel
  • Make the right decisions to yield returns: Analyse your mix of paid and earned traffic and attribute revenues from every booking to the channel that truly deserves it
  • Overcome the obstacles to attribution such as cookies, browsers and data privacy laws

Laura Lo Mascolo CEO & Director of Sales Interlude Hotels & Resorts

14:00
Presentation: Empowering travel agents: Our most precious intelligence is not artificial, it is human

This session is about connecting and empowering a global network of travel agents and leapfrogging them into the 21st century.

  • Travel agents are in constant rivalry with OTAs, who have turned all travellers into do it yourself travel agents. To create a level playing field and undo this wrong, TRVL.com is giving travel agents full access to OTAs and their sales commissions.
  • Travel agents and travellers have a passion for travel, but travel technology companies often don’t share this passion with them. To build a love brand you have to share this passion with your users.

Our most precious intelligence is not artificial, it’s human. TRVL.com is a global travel agent network that isn’t creating AI, but IA; intelligent advisors.

Jochem Wijnands Founder & CEO TRVL

14:30
Presentation: Engagement 1.0: When content and analytics collide
  • Exploit analytics to understand your customers better and develop personalised content that appeals to their micro-segment
  • Rely on analytics to optimize your website: Identify drop off points, areas of friction and reasons for cart abandonment – get tips on how to make adjustments and continually optimize your performance

Remco Hofstede CEO & Co-Founder BookerZzz

15:00
Presentation: Over-tourism: scaling the Amsterdam case up, globally

Over-tourism is the major bottleneck in revenue growth for hotels, restaurants, cruise lines and other businesses, as well as a pain for locals. The solution is obvious: to lead tourists away from over-visited city centres. But the implementation is not so simple.

 

The Amsterdam case:

  • Amsterdam Routes: manual test of concept
  • Using power of under-visited regions to create the attractive content
  • Scaling it up: both routes and storytelling for these routes (for roads, museums, boats, farms) can be implemented with free and open platforms

 

What’s next?

  • Museum, farms, Dutch railways, NBTC, local communities, businesses and DMO around NL and EU are joining the project.
  • Cultural funds accelerate content creation further.
  • The network of tours will be further reused by car infotainment systems and voice-based assistants like SIRI.

Alex Tourski Founder izi.TRAVEL

Nikita Dedik Founder Road.Travel

15:30
Presentation: Capitalizing on the AI Driven Explosion in Hotel Values

Tata Graham Crocombe Managing Director Aitutaki Lagoon Private Island Resort

Purchase the post-conference materials

Get the full recordings, all slides and the post event report here!