Brands have a profound impact on society and culture.
The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world.
Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can you follow their lead, move beyond marketing, and create real communities passionate about your brand purpose?
Strategic Marketing USA (Nov 5-6, Virtual Forum) is uniting the world’s most influential CMOs to discuss the impact of brands on society, challenge what it means to be a brand and map a new future for marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.
Penny Baldwin Chief Marketing Officer Qualcomm
Paul Chibe Chief Executive Officer Ferrero North America
Brad Hiranaga Chief Brand Officer General Mills
Evan Jones Chief Marketing Officer Fender
Martha Boudreau Chief Communications and Marketing Officer AARP
Brad Hiranaga Chief Brand Officer General Mills
Kevin Peck SVP – AT&T Brand Strategy, Design and Management AT&T
Laura Gentile Senior Vice President, Marketing ESPN
Doug Jensen SVP, CRM, Corporate Marketing Analytics and Innovation Insights Estée Lauder Companies
Rachel Ferdinando SVP and Chief Marketing Officer Frito-Lay North America
Alex Weinstein SVP Growth Grubhub
Leela Srinivasan Chief Marketing Officer SurveyMonkey
Jasmine Kim Former CMO & Branding Officer Sutter Health
Jenna Habayeb Chief Brand Officer IPSY
Beth Mach Chief Consumer Officer TrueCar
Erica Chan Head of Brand and Marketing Alibaba
CEO and Board Level News
Gain access to first-hand insights from the industry’s biggest names on what progress has been made and what opportunities lie ahead
All Stakeholders, All Assets, One Place
Businesses and consumers are primed for a new level of connection, but we cannot succeed alone. Join leaders from across the marketing spectrum and reimagine the way you connect!
Practical Case Studies
A unique meeting of cross-industry, cross-discipline marketing leaders deep-diving into the newest tools and strategies. From social and influencers to customer insights, we’re sharing the newest use cases live
Industry Driven Agenda
Our bespoke agendas are crafted by industry, for industry with carefully selected themes and discussions to provide a conclusive guide to your tech strategy
The biggest concern with a virtual event is that you don’t get those accidental interactions while grabbing a coffee or lunch, so we’re creating more opportunities for interactivity with groups of 5-20 with our roundtables and workshops
1:1 Networking Services
As we all know, the tech ecosystem is incredible interdependent, and partnerships are essential. Join us for 2+ days of bespoke 1-2-1 networking through our matchmaking and meetings services for total interaction
Jill Cress, Chief Marketing Officer, National GeographicOur role as brand marketers is to inspire audiences, and our ability to do so begins by inspiring one another
John Wall, Vice President Content & Creative, QVCI can’t wait to hear how marketers are achieving a micro-focus on the customer’s experience and connecting in compelling ways through storytelling
Molly Battin, EVP & Global Communications and Corporate Marketing Officer, Turner Broadcasting System IncThe challenge to break through the clutter and engage audiences is getting harder and harder as more and more entertainment options fill the marketplace, so I’m looking forward to connecting with peers and marketers alike as we are all navigating the changing marketing landscape together: testing, learning and iterating
Quinn O’Brien, Vice President, Global Brand Marketing, LenovoStepping out of the whirlwind of my day job and talking to other brand marketers gives me a really valuable perspective on the challenges I’m facing
Terrance Williams, CMO & President of Emerging Businesses, NationwideEven as CMO, I remain a sponge—we can all learn from each other in terms of the challenges we face and how we’re responding to those challenges
Alegra O’Hare, Vice President, Global Brand Communications, AdidasWatch the competition but don’t benchmark them. It’s important to have a distinct point of view in the market
Alison Herzog, Director, Global Social Business & Digital Strategy, DellBrilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy
Will Cady, Head of Brand Strategy, RedditSummits like Incite Marketing are where we can gather and meet the faces, names, and motivating factors that give form to the community we’re all a part of… We are all in the process of redefining the very basics of what it means to be a marketer and to be a brand. A transformation like that can only be achieved with clarity by moving through it together.
Connie Chan Wang, Director, Global Brand Marketing, LinkedInI’ve worked in tech in Silicon Valley for 15 years and am very aware that I operate in a bubble, and the only way to break out of that bubble is to consciously connect with those outside of it. In this constantly changing landscape we are operating in as marketers, learning from those with different perspectives has never been more important.
Alex Weinstein, SVP, Growth, GrubhubOur field is rapidly changing, and one of the most effective ways to keep up is to learn from peers. It’s also valuable to take a step back and remove yourself from the day-to-day minutia of the job to see the forest for the trees.
Erin Gulden, VP, Inbound Marketing, US BankAs marketers, we all have both shared and unique experiences within our companies, verticals and even channels. Attending marketing summits, like Incite, allows us to learn from one another and discover how we can apply the latest technology and best practices to our own work. Learning from one another is how we better experiences for our customers and results for our companies.
With over 5,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.
Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch influence the perceptions of humans around the world. So, marketers must ask themselves: What is the impact of my brand on society? What would the world look like without it? And how can we move beyond marketing to create real communities that believe in our purpose?
Get in touch with the Reuters Events team