Marketing Interactive Week: Where Global CMOs Set Benchmarks Set A New Blueprint for Marketing:
The Next Innovation Wave Starts Here

June 8 - 11, 2021 · Online

Register for Free Here

Speaker spotlight:

Pedro Earp - Headshot
Anheuser-Busch InBev - Logo

Pedro Earp Global CMO Anheuser-Busch InBev

Welcome to the new era of unprecedented marketing innovation

Look around – what do you see? Brands fighting for relevance in an oversaturated digital world. There is a new blueprint for consumer-brand relationships, one powered by innovation and guided by brand purpose.

As marketers we owe it to our customers and our creed to deliver:

  • Personalize Interactions: Understand the nuances of each of your customers to track the full customer life-cycle to unlock engaging, tailored experiences
  • Be Authentic: Refine your core values and purpose, move beyond brand, and create real communities passionate about your impact on their world
  • Deliver Value: Create empathetic, solution-focused content that truly provides value to your customer – not only do they need it, they expect it

Marketing Interactive Week is not just another virtual event - it’s a business-critical experience for marketing leaders to collaborate and learn from each other. A cross-industry gathering of the world leading CMOs lay out the roadmap for the future of the discipline.

Speakers include:

Raja Rajamannar - Headshot
Mastercard - Logo

Raja Rajamannar Global CMO Mastercard

Tamara Rogers - Headshot
GSK Consumer - Logo

Tamara Rogers CMO GSK Consumer


Brad Hiranaga - Headshot
General Mills - Logo

Brad Hiranaga Chief Brand Officer General Mills


Pedro Earp - Headshot
Anheuser-Busch InBev - Logo

Pedro Earp Global CMO Anheuser-Busch InBev


Minjae Ormes - Headshot
Visible - Logo

Minjae Ormes CMO Visible

Erin Chin - Headshot
Logitech - Logo

Erin Chin CMO, Streamers & Creators Logitech




Abby Finnis - Headshot
PepsiCo - Logo

Abby Finnis Snr Director, Global Marketing Digitalization PepsiCo

Beth Mach - Headshot
TrueCar - Logo

Beth Mach Chief Consumer Officer TrueCar


Shalini Stansberry - Headshot
Ferrero - Logo

Shalini Stansberry VP Marketing, Kinder Ferrero


Ciara Dilley - Headshot
FritoLay - Logo

Ciara Dilley VP, Household Builders FritoLay


Craig Charney - Headshot
Charney Research - Logo

Craig Charney Chief Executive Officer Charney Research

Karen McFarlane - Headshot
American Marketing Association - Logo

Karen McFarlane President, AMA New York American Marketing Association




Seema Keswani - Headshot
Qualcomm - Logo

Seema Keswani Sr. Director - Global Brand & Advertising Qualcomm

Grad Con - Headshot
Sprinklr - Logo

Grad Con Chief Experience & Marketing Officer Sprinklr


Kelly Kimura - Headshot
Valassis - Logo

Kelly Kimura Senior Director of Product Management Valassis


Alexis Dufresne - Headshot

Alexis Dufresne Founder & CEO Faveeo


Laurel Mintz - Headshot
Elevate My Brand - Logo

Laurel Mintz Founder Elevate My Brand

Sara M. Watson - Headshot
Insider Intelligence - Logo

Sara M. Watson Senior Analyst Insider Intelligence




Nicholas Zeisler - Headshot
Zeisler Consulting  - Logo

Nicholas Zeisler Principal Zeisler Consulting

Kristin Mchugh - Headshot
Verizon - Logo

Kristin Mchugh SVP, Marketing Verizon


Lori Johnson - Headshot
AMA-NY - Logo

Lori Johnson Board Member AMA-NY


Interactive Week – Main Agenda

Register for Day 1 – June 8

June 8th - 11:00am ET - Open Workshop (Live Discussion)

The Modern Marketing Department: Meet Customer Expectations with Innovation, Purpose & Growth  

The world was turned on its head in 2020, but with crisis comes innovation. Marketers entirely shifted their strategies to align with new customer needs, digital transformation teams came into their own as an essential component of every business, and a new blueprint for consumer-brand relationships was set in motion. Simply put, the world has been through a fast-tracked innovation boot-camp and we have come up with some stellar ideas. In this session, we will present them, poke holes in them, and decide which will stand the test of time. 

Explore:

  • A Year of Innovation in Review: Innovation, challenges, and opportunities for marketing teams
  • Align with Evolving Consumer-Brand Relationship: Customer expectations have changed – how can you leverage insights, enable agile marketing, and protect your brand’s reputation?
  • Create an “Always On” Digital Marketing Strategy: Aligning the promises of marketing and product delivery with the Chief Digital Officer
  • Leverage AI and Marketing Automation: Generate better content, reduce production costs, and access insights to create a full picture of your core customers

Minjae Ormes CMO Visible

Brad Hiranaga Chief Brand Officer General Mills

Grad Con Chief Experience & Marketing Officer Sprinklr

Laurel Mintz Founder Elevate My Brand

Register for Day 2 – June 9

June 9th - 11:00am ET - Open Workshop (Live Discussion)

The New Era of Personalized Marketing: Data, Analytics & Customer Insights 

With over-saturated digital channels, volatile purchasing behavior, and ever-changing expectations, it has never been more important to have a personal understanding of your customer and how your marketing relates to them. Yet customers have a growing expectation of privacy—both online and offline—alongside of a demand for relevant messages and experiences. In this session, we will discuss how to apply data and insights for optimized marketing that resonates with your ideal audience. To be explored:

  • Targeted, Contextual and Personalized Marketing: Anticipate which products and campaigns resonate best while respecting consumer privacy demands
  • Better Understand Your Customer: Build an actionable voice of the customer based on feedback, testing, ad data, and campaign performance to gauge what is and will remain relevant.

Shalini Stansberry VP Marketing, Kinder Ferrero

Kelly Kimura Senior Director of Product Management Valassis

Sara M. Watson Senior Analyst Insider Intelligence

Abby Finnis Snr Director, Global Marketing Digitalization PepsiCo

Register for Day 3 – June 10

June 10th - 11:00am ET - Open Workshop (Live Discussion)

Passion for B2C and Affinity for B2B – Which Channels Are Getting the Most engagement and Why? 

We live in the passion-economy and trust is the new currency of successful marketers. If consumers trust your brand, they will be more willing to engage and share personal information, allowing you to curate a hyper-optimized experience for your customers. As social media becomes toxic and consumers become blind to fast-paced, meaningless content, marketers are looking for new ways to connect with their customers and rebuild trusted channels. So, what does that mean for marketers? If social is no longer engaging, where are we connecting with our customers now? And how can marketing teams prepare for this change?

  • What's Old is New: How the need for privacy, trust and safety have driven the rise of newsletters in the great data divide
  • Create a Deep Human-to-Human Connection with Meaningful Content: Deliver personalized, solution-focused content that truly provides value to your customer
  • Prepare for New Era Marketing Channels: Create timely marketing and react to cultural phenomena with trusted sources and a streamlined production process

Beth Mach Chief Consumer Officer TrueCar

Seema Keswani Sr. Director - Global Brand & Advertising Qualcomm

Alexis Dufresne Founder & CEO Faveeo

Nicholas Zeisler Principal Zeisler Consulting

Register for Day 4 – June 11

June 11th - 11:00am ET - Fireside Chat

CMO Interviews 

Join three of the world's most influential CMOs as we delve into the impact of COVID-19 on consumer-brand relationships and what they are planning for H2, 2021 and beyond.

Raja Rajamannar Global CMO Mastercard

Tamara Rogers CMO GSK Consumer

Pedro Earp Global CMO Anheuser-Busch InBev

Reuters Events: Women in Marketing – Open Panel Discussion

JOIN THIS DISCUSSION – JUNE 8

June 8th - 12:00pm ET - PANEL DISCUSSION

Women in Marketing: Where to From Here 

Welcome to this exclusive Women in Marketing open panel discussion. In this session, Reuters Events' Strategic Director, Jasmine Kees, will sit down with a few of the most inspirational and driven marketing leaders in the business. This session will bring light to the importance of diversity of thought and how we can enact change today.

Ciara Dilley VP, Household Builders FritoLay

Erin Chin CMO, Streamers & Creators Logitech

Kristin Mchugh SVP, Marketing Verizon

Moderator: Jasmine Kees Strategic Director Reuters Events

Exclusive Premium Workshop

JUNE 10th - 3:00PM ET – MARKETING LEADERSHIP WORKSHOP

Exploring the Future: Purpose, Techlash, and Marketing After Covid 

This workshop will discuss critical topics shaping the future of marketing:  understanding the importance of brand purpose, dealing with consumer techlash, and reimagining B2C and B2B when the pandemic is over. The conversation will stimulate marketing decision-makers and brand insights professionals to think about how your own firms can address these issues.  It will also provide you with a taste of the findings of the Future of Marketing Project, an ongoing research project conducted by the American Marketing Association – New York. 

The session will begin with an interactive discussion on the challenges these issues now pose to marketers and some data regarding them.  It will create three breakout groups, one on each theme, to explore them in greater detail.  Then the group will reunite into a single room to report back on conclusions or questions that emerged from their conversations.  The discussion will be leavened with cutting-edge findings from the AMA-NY study and the ideas offered may help to guide the further research.

Craig Charney Chief Executive Officer Charney Research

Karen McFarlane President, AMA New York American Marketing Association

Lori Johnson Board Member AMA-NY

What do Marketing Executives Have to Say?

2,000+ Marketeers Reimagine the Future of Marketing:

With over 2,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.

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eBay's Logo
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Executives, Directors and Leaders focused on:
  • Personalization
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising
  • Growth

Senior Leaders in Attendance

Dominated by End User Brands

The Industry’s Chosen Themes

Personalization

Omni-channel marketing


Attribution & Insights


Social Media Marketing


Mobile Engagement

Influencers


AI Optimization

Brand Purpose & Reinvention


Customer Journey Mapping


Tech Stack


Customer Retention & Loyalty

…and more!


Cross Industry Marketing Leaders Come Together

Retail

Finance


Tech


Health


Energy

Auto


Travel

Hospitality


Manufacturing


Telecommunications


Media

…and more!



Connect with the Reuters Event Community:

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Here to help

Get in touch with the Reuters Events team