Marketing Interactive Week: Stand out in the New Era of Marketing:
Personalized, Authentic, Valuable

June 8 - 11, 2021 · Online

Speakers Include:

Speaker spotlight:

Raja Rajamannar - Headshot
Mastercard - Logo

Raja Rajamannar Chief Marketing and Communications Officer Mastercard

Welcome to the new era of unprecedented marketing innovation

Look around – what do you see? Brands fighting for relevance in an oversaturated digital world. There is a new blueprint for consumer-brand relationships, one powered by innovation and guided by brand purpose.

As marketers we owe it to our customers and our creed to deliver:

  • Personalised Marketing - It has never been more important to have a personal understanding of your customer. Targeting now means tracking the full customer life cycle to unlock tailored experiences.
  • Authentic Marketing - Refine your core values and purpose, move beyond brand, and create real communities passionate about your impact on their world.
  • Valuable Marketing - Create empathetic, solution-focused content that truly provides value to your customer.

Marketing Interactive Week is not just another virtual event - it’s a business-critical experience for marketing leaders to collaborate and learn from each other. A cross-industry gathering of the world leading CMOs lay out the roadmap for the future of the discipline.

Speakers include:

Minjae Ormes - Headshot
Visible - Logo

Minjae Ormes CMO Visible

Beth Mach - Headshot
TrueCar - Logo

Beth Mach Chief Consumer Officer TrueCar


Frank Boulben - Headshot
Verizon - Logo

Frank Boulben SVP Consumer Marketing and Products Verizon


Nicole Portwood - Headshot
Pepsi Co - Logo

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co


Nick Ragone - Headshot
Ascension - Logo

Nick Ragone Executive Vice President, Chief Marketing and Communications Officer Ascension

Seema Keswani - Headshot
Qualcomm - Logo

Seema Keswani Sr. Director - Global Brand & Advertising Qualcomm




Shalini Stansberry - Headshot
Ferrero - Logo

Shalini Stansberry VP of Marketing for Kinder Ferrero

Laurel Mintz - Headshot
Elevate My Brand - Logo

Laurel Mintz Founder Elevate My Brand


Craig Charney - Headshot
Charney Research - Logo

Craig Charney Chief Executive Officer Charney Research


Karen McFarlane - Headshot
American Marketing Association - Logo

Karen McFarlane President, AMA New York American Marketing Association


Brad Hiranaga - Headshot
General Mills - Logo

Brad Hiranaga Chief Brand Officer, North America General Mills

Read Bio
Tamara Rogers - Headshot
GSK - Logo

Tamara Rogers Global Chief Marketing Officer, Consumer Healthcare GSK




Interactive Week – Main Agenda

Day 1: June 8th

11:00am - Live Panel Discussion (Webinar)

The Future of The Marketing Department: A Culture of Innovation, Purpose & Growth 

The world was turned on its head in 2020, but with crisis comes innovation. Marketers entirely shifted their strategies to align with new customer needs, digital transformation teams came into their own as an essential component of every business, and a new blueprint for consumer-brand relationships was set in motion. Simply put, the world has been through a fast-tracked innovation boot-camp and we have come up with some stellar ideas. In this session, we will present them, poke holes in them, and decide which will stand the test of time. 

Explore:

  • A Year of Innovation in Review:Innovation, challenges, and opportunities for marketing teams
  • Update Your Strategy to Align with New Budget Restrictions: Authentically connect with your customers and manage your reputation in a volatile economy, even with a zero baseline
  • Create an “Always On” Digital Marketing Strategy: Aligning the promises of marketing and product delivery with the Chief Digital Officer

Minjae Ormes CMO Visible

Brad Hiranaga Chief Brand Officer, North America General Mills

12:00pm - Speaker Q&A Greenroom

Live Video Q&A: Executive Strategy & Growth 

In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.

Get a Premium Pass  Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!

1:30pm - Marketing Solutions Workshop

3:00pm - Marketing Leadership Workshop SOLD OUT

Exploring the Future: Purpose, Techlash, and Marketing After Covid 

This workshop will discuss critical topics shaping the future of marketing:  understanding the importance of brand purpose, dealing with consumer techlash, and reimagining B2C and B2B when the pandemic is over. The conversation will stimulate marketing decision-makers and brand insights professionals to think about how your own firms can address these issues.  It will also provide you with a taste of the findings of the Future of Marketing Project, an ongoing research project conducted by the American Marketing Association – New York. 

The session will begin with an interactive discussion on the challenges these issues now pose to marketers and some data regarding them.  It will create three breakout groups, one on each theme, to explore them in greater detail.  Then the group will reunite into a single room to report back on conclusions or questions that emerged from their conversations.  The discussion will be leavened with cutting-edge findings from the AMA-NY study and the ideas offered may help to guide the further research.

Craig Charney Chief Executive Officer Charney Research

Karen McFarlane President, AMA New York American Marketing Association

4:00pm - WIM E10

Reuters Events: Women in Marketing – Alumni Panel 

Marketing has a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world.

As a result, diversity of thought in marketing leadership roles is essential – not only for our employees and our ability to deliver success for our clients, but for social progress.

In this session, we will discuss authentic leadership, the value of diversity of thought, and strategies for creating more inclusive marketing.

Day 2: June 9th

11:00am - Live Panel Discussion (Webinar)

The New Era of Personalized Marketing: Data, Analytics & Customer Insights 

With over-saturated digital channels, volatile purchasing behaviour, and ever-changing expectations, it has never been more important to have a personal understanding of your customer and how your marketing relates to them. Every touch point can be impactful, so marketing teams must track the full customer life cycle in order to unlock the most personalized experiences. In this session, we will discuss how to breakdown data and customer insights to ensure your marketing is optimized to resonate with each specific customer.

Explore:

  • Targeted, Contextual and Personalized Marketing: Anticipate which products and campaigns will resonate best with a particular customer, based on web behaviour and purchasing history.  Build a predictive, AI-powered marketing machine.
  • Better Understand Your Customer:  Build an actionable voice of the customer program based on 1:1 feedback, user testing and surveys to gauge whether changes in behaviour are temporary or permanent.
  • Build Customer Trust to Enable More Targeted Marketing: Trust is the new currency of successful marketers. Put simply if consumers trust your brand, they will be more willing to engage and share personal information, allowing you to curate a hyper-optimized shopping experience, using third-party data, cookies and more.

Beth Mach Chief Consumer Officer TrueCar

Frank Boulben SVP Consumer Marketing and Products Verizon

12:00pm - Speaker Q&A Greenroom

Live Video Q&A: Data, Analytics & Personalization 

In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.

Get a Premium Pass  Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!

3:00pm - Marketing Leadership Workshop SOLD OUT

Day 3: June 10th

11:00am - Live Panel Discussion (Webinar)

Create a Reactive Creative & Content Machine to Align with Customer Expectations 

As content formats continue to evolve at an unprecedented rate, marketing leaders are pushing the boundaries of what is possible. The next big thing may not be certain, but it’s clear that leaders that can innovate and take advantage of trends, rather than be a victim of circumstance, will stand-out in over-saturated digital channels. In this session, we bring together the best minds in content & creative to share their predictions for the road ahead and how they are preparing unknown.

Discuss:

  • Cut Through the Noise with Valuable Content: Create empathetic, solution-focused content that truly provides value to your customer.
  • Create a Deep Human Connection: Go beyond product and tell stories that engage on an emotional level and are grounded in brand values and purpose
  • Cultivate Timely & Reactive Marketing: Prepare for the unexpected with a culture of innovation and a flexible structure. React to cultural phenome with a streamlined production process.

Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co

Shalini Stansberry VP of Marketing for Kinder Ferrero

12:00pm - Speaker Q&A Greenroom

Live Video Q&A: Content & Creative 

In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.

Get a Premium Pass  Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!

3:00pm - Marketing Leadership Workshop SOLD OUT

Day 4: June 11th

11:00am - Fireside

CMO Interview 

More information coming soon…

Raja Rajamannar Chief Marketing and Communications Officer Mastercard

11:20am - Fireside

CMO Interview 

More information coming soon…

Tamara Rogers Global Chief Marketing Officer, Consumer Healthcare GSK

11:40am - Fireside

CMO Interview 

More information coming soon…

What do Marketing Executives Have to Say?

2,000+ Marketeers Reimagine the Future of Marketing:

With over 2,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.

Amazon's Logo
USAA's Logo
Verizon's Logo
united_health_group's Logo


AARP's Logo

Expedia's Logo
Ebay's Logo
Marriott International's Logo


Home Depot's Logo
Dell's Logo

CXPA's Logo
Twitter's Logo


AMC's Logo
Intuit's Logo
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Capital One's Logo
Mastercard's Logo
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Samsung's Logo
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Google's Logo

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Ricoh's Logo
Resmed's Logo

PEMCO's Logo
Hootsuite's Logo


eBay's Logo
Dow_Jones's Logo
Conversocial's Logo

Executives, Directors and Leaders focused on:
  • Personalization
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising
  • Growth

Senior Leaders in Attendance

Dominated by End User Brands

Mission Statement

As marketers, we have all had to cancel campaigns and adapt our messaging, but these reactive adjustments will not be the defining trait of those that come out of this crisis as industry leaders. Rather, it will be those who have moved into a proactive mind-set and rode the innovation wave, listening to new customer expectations and focusing on the purpose behind their brand. Which will you be?

The Industry’s Chosen Themes

Personalization

Omni-channel marketing


Attribution & Insights


Social Media Marketing


Mobile Engagement

Influencers


AI Optimization

Brand Purpose & Reinvention


Customer Journey Mapping


Tech Stack


Customer Retention & Loyalty

…and more!


Cross Industry Marketing Leaders Come Together

Retail

Finance


Tech


Health


Energy

Auto


Travel

Hospitality


Manufacturing


Telecommunications


Media

…and more!



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Why Reuters Events, Why Now?

  1. Your Marketing Strategy Must Change, Now:Your current plan simply will not do. Customer expectations will continue to change and marketing leaders must come together to reimagine the future of marketing. Learn from one another and ensure your brand does not become redundant.
  2. A Gathering of the World’s Most Influential CMOs:Our speakers are leading marketing strategy for the most recognizable and innovative brands. Hear how these leaders have navigated the global health crisis and understand what it takes to remain competitive in this challenging market.
  3. Unparalleled Interactivity:With hundreds of virtual events in 2020, Reuters Events are providing a world-class platform to ensure you get as good, if not better, networking than an in-person event, including Q&A sessions after each presentation, roundtable discussions and workshops, 121 meetings, and more.

Here to help

Get in touch with the Reuters Events team