June 8 - 11, 2021 · Online
Speakers Include:
Minjae Ormes CMO Visible
Beth Mach Chief Consumer Officer TrueCar
Frank Boulben SVP Consumer Marketing and Products Verizon
Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co
Nick Ragone Executive Vice President, Chief Marketing and Communications Officer Ascension
Seema Keswani Sr. Director - Global Brand & Advertising Qualcomm
Shalini Stansberry VP of Marketing for Kinder Ferrero
Laurel Mintz Founder Elevate My Brand
Craig Charney Chief Executive Officer Charney Research
Karen McFarlane President, AMA New York American Marketing Association
Brad Hiranaga Chief Brand Officer, North America General Mills
Tamara Rogers Global Chief Marketing Officer, Consumer Healthcare GSK
Raja Rajamannar Chief Marketing and Communications Officer Mastercard
Raja Rajamannar Chief Marketing and Communications Officer Mastercard
Look around – what do you see? Brands fighting for relevance in an oversaturated digital world. There is a new blueprint for consumer-brand relationships, one powered by innovation and guided by brand purpose.
As marketers we owe it to our customers and our creed to deliver:
Marketing Interactive Week is not just another virtual event - it’s a business-critical experience for marketing leaders to collaborate and learn from each other. A cross-industry gathering of the world leading CMOs lay out the roadmap for the future of the discipline.
Minjae Ormes CMO Visible
Beth Mach Chief Consumer Officer TrueCar
Frank Boulben SVP Consumer Marketing and Products Verizon
Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co
Nick Ragone Executive Vice President, Chief Marketing and Communications Officer Ascension
Seema Keswani Sr. Director - Global Brand & Advertising Qualcomm
Shalini Stansberry VP of Marketing for Kinder Ferrero
Laurel Mintz Founder Elevate My Brand
Craig Charney Chief Executive Officer Charney Research
Karen McFarlane President, AMA New York American Marketing Association
Tamara Rogers Global Chief Marketing Officer, Consumer Healthcare GSK
11:00am - Live Panel Discussion (Webinar)
The Future of The Marketing Department: A Culture of Innovation, Purpose & Growth
The world was turned on its head in 2020, but with crisis comes innovation. Marketers entirely shifted their strategies to align with new customer needs, digital transformation teams came into their own as an essential component of every business, and a new blueprint for consumer-brand relationships was set in motion. Simply put, the world has been through a fast-tracked innovation boot-camp and we have come up with some stellar ideas. In this session, we will present them, poke holes in them, and decide which will stand the test of time.
Explore:
Minjae Ormes CMO Visible
Brad Hiranaga Chief Brand Officer, North America General Mills
12:00pm - Speaker Q&A Greenroom
Live Video Q&A: Executive Strategy & Growth
In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.
Get a Premium Pass Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!
1:30pm - Marketing Solutions Workshop
Digital, Product, and Marketing: Enabling Customer Lifetime Marketing
More information coming soon…
3:00pm - Marketing Leadership Workshop SOLD OUT
Exploring the Future: Purpose, Techlash, and Marketing After Covid
This workshop will discuss critical topics shaping the future of marketing: understanding the importance of brand purpose, dealing with consumer techlash, and reimagining B2C and B2B when the pandemic is over. The conversation will stimulate marketing decision-makers and brand insights professionals to think about how your own firms can address these issues. It will also provide you with a taste of the findings of the Future of Marketing Project, an ongoing research project conducted by the American Marketing Association – New York.
The session will begin with an interactive discussion on the challenges these issues now pose to marketers and some data regarding them. It will create three breakout groups, one on each theme, to explore them in greater detail. Then the group will reunite into a single room to report back on conclusions or questions that emerged from their conversations. The discussion will be leavened with cutting-edge findings from the AMA-NY study and the ideas offered may help to guide the further research.
Craig Charney Chief Executive Officer Charney Research
Karen McFarlane President, AMA New York American Marketing Association
4:00pm - WIM E10
Reuters Events: Women in Marketing – Alumni Panel
Marketing has a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world.
As a result, diversity of thought in marketing leadership roles is essential – not only for our employees and our ability to deliver success for our clients, but for social progress.
In this session, we will discuss authentic leadership, the value of diversity of thought, and strategies for creating more inclusive marketing.
11:00am - Live Panel Discussion (Webinar)
The New Era of Personalized Marketing: Data, Analytics & Customer Insights
With over-saturated digital channels, volatile purchasing behaviour, and ever-changing expectations, it has never been more important to have a personal understanding of your customer and how your marketing relates to them. Every touch point can be impactful, so marketing teams must track the full customer life cycle in order to unlock the most personalized experiences. In this session, we will discuss how to breakdown data and customer insights to ensure your marketing is optimized to resonate with each specific customer.
Explore:
Beth Mach Chief Consumer Officer TrueCar
Frank Boulben SVP Consumer Marketing and Products Verizon
12:00pm - Speaker Q&A Greenroom
Live Video Q&A: Data, Analytics & Personalization
In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.
Get a Premium Pass Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!
1:30pm - Marketing Solutions Workshop
Harness the Power of AI and Automation in Marketing in E-Commerce and Digital
More information coming soon…
3:00pm - Marketing Leadership Workshop SOLD OUT
Optimise your Marketing Strategy in the Digital Era
More information coming soon…
11:00am - Live Panel Discussion (Webinar)
Create a Reactive Creative & Content Machine to Align with Customer Expectations
As content formats continue to evolve at an unprecedented rate, marketing leaders are pushing the boundaries of what is possible. The next big thing may not be certain, but it’s clear that leaders that can innovate and take advantage of trends, rather than be a victim of circumstance, will stand-out in over-saturated digital channels. In this session, we bring together the best minds in content & creative to share their predictions for the road ahead and how they are preparing unknown.
Discuss:
Nicole Portwood Vice President Marketing Mountain Dew Pepsi Co
Shalini Stansberry VP of Marketing for Kinder Ferrero
12:00pm - Speaker Q&A Greenroom
Live Video Q&A: Content & Creative
In this hour session, Premium Pass holders will be invited to join the Speaker Greenroom. Here, speakers from the previous panel discussion will be available to answer questions from the audience in a video-to-video meeting room. Simply join the meeting (with your unique link), choose the breakout room with your favourite speaker, or move between multiple and get answers from some of the most experienced marketing leaders in the world.
Get a Premium Pass Q&As and End-User Only Workshops are available to Premium Pass holders. Get your pass to join the discussion!
1:30pm - Marketing Solutions Workshop
More information coming soon…
3:00pm - Marketing Leadership Workshop SOLD OUT
Redefine your influencer strategy to meet new regulations and communicate your brand effectively
More information coming soon…
11:00am - Fireside
More information coming soon…
Raja Rajamannar Chief Marketing and Communications Officer Mastercard
11:20am - Fireside
More information coming soon…
Tamara Rogers Global Chief Marketing Officer, Consumer Healthcare GSK
Jill Cress, Chief Marketing Officer, National Geographic
Our role as brand marketers is to inspire audiences, and our ability to do so begins by inspiring one another![]()
![]()
John Wall, Vice President Content & Creative, QVC
I can’t wait to hear how marketers are achieving a micro-focus on the customer’s experience and connecting in compelling ways through storytelling![]()
![]()
Molly Battin, EVP & Global Communications and Corporate Marketing Officer, Turner Broadcasting System Inc
The challenge to break through the clutter and engage audiences is getting harder and harder as more and more entertainment options fill the marketplace, so I’m looking forward to connecting with peers and marketers alike as we are all navigating the changing marketing landscape together: testing, learning and iterating![]()
![]()
Quinn O’Brien, Vice President, Global Brand Marketing, Lenovo
Stepping out of the whirlwind of my day job and talking to other brand marketers gives me a really valuable perspective on the challenges I’m facing![]()
![]()
Terrance Williams, CMO & President of Emerging Businesses, Nationwide
Even as CMO, I remain a sponge—we can all learn from each other in terms of the challenges we face and how we’re responding to those challenges![]()
![]()
Alegra O’Hare, Vice President, Global Brand Communications, Adidas
Watch the competition but don’t benchmark them. It’s important to have a distinct point of view in the market![]()
![]()
Alison Herzog, Director, Global Social Business & Digital Strategy, Dell
Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy![]()
![]()
Will Cady, Head of Brand Strategy, Reddit
Summits like Incite Marketing are where we can gather and meet the faces, names, and motivating factors that give form to the community we’re all a part of… We are all in the process of redefining the very basics of what it means to be a marketer and to be a brand. A transformation like that can only be achieved with clarity by moving through it together.![]()
![]()
Connie Chan Wang, Director, Global Brand Marketing, LinkedIn
I’ve worked in tech in Silicon Valley for 15 years and am very aware that I operate in a bubble, and the only way to break out of that bubble is to consciously connect with those outside of it. In this constantly changing landscape we are operating in as marketers, learning from those with different perspectives has never been more important.![]()
![]()
Alex Weinstein, SVP, Growth, Grubhub
Our field is rapidly changing, and one of the most effective ways to keep up is to learn from peers. It’s also valuable to take a step back and remove yourself from the day-to-day minutia of the job to see the forest for the trees.![]()
![]()
Erin Gulden, VP, Inbound Marketing, US Bank
As marketers, we all have both shared and unique experiences within our companies, verticals and even channels. Attending marketing summits, like Incite, allows us to learn from one another and discover how we can apply the latest technology and best practices to our own work. Learning from one another is how we better experiences for our customers and results for our companies.![]()
![]()
With over 2,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.
As marketers, we have all had to cancel campaigns and adapt our messaging, but these reactive adjustments will not be the defining trait of those that come out of this crisis as industry leaders. Rather, it will be those who have moved into a proactive mind-set and rode the innovation wave, listening to new customer expectations and focusing on the purpose behind their brand. Which will you be?
Get in touch with the Reuters Events team