There has been a macro shift in consumer-brand relationships.
And consumers have never wanted to connect with brands more than they do today.
Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.
Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.
Reuters Events: Strategic Marketing 2021 brings together the world's most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.
This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.
Chris Capossela Chief Marketing Officer Microsoft
Ukonwa Kuzi-Orizu Ojo Global Chief Marketing Officer Amazon Prime Video & Studios
Pedro Earp Global Chief Marketing Officer Anheuser-Busch InBev
Margaret Jobling Chief Marketing Officer Natwest
Mayur Gupta Chief Marketing Officer USA Today
Duncan Fulton Chief Corporate Officer Restaurant Brands International
Melissa Grady Chief Marketing Officer, Cadillac General Motors
Jill Baskin Chief Marketing Officer Hershey
Jessica Spence President Brands Suntory
Linda Lee Chief Marketing Officer Campbell Soup Company
Dean Aragon CEO Shell Brands
Brad Hiranaga Chief Brand Officer General Mills
Raja Rajamannar Chief Marketing and Communications Officer Mastercard
John Dillon Chief Brand Officer Denny’s
Rachel Ferdinando Chief Marketing Officer Frito Lay
CEO and Board Level News
Gain access to first-hand insights from the most influential marketing leaders in the world on how they are aligning their marketing with the values of their customers in 2021
All Brands, All Solutions, One Place
Businesses and consumers are primed for a new level of connection, but we cannot succeed alone. Join leaders from across the marketing spectrum and reimagine the way you connect!
Practical Case Studies
A unique meeting of cross-industry, cross-discipline marketing leaders deep-diving into the newest tools and strategies. From social and influencers to customer insights, we’re sharing the newest use cases live
Industry Driven Agenda
Our bespoke agendas are crafted by brands, for brands with carefully selected themes and discussions to provide a conclusive guide to your marketing strategy
The biggest concern with a virtual event is that you don’t get those accidental interactions while grabbing a coffee or lunch, so we’re creating more opportunities for interactivity with groups of 5-20 with our roundtables and workshops
1:1 Networking Services
As we all know, the marketing ecosystem is incredibly interdependent, and partnerships are essential. Join us for 2+ days of bespoke 1-2-1 networking through our matchmaking and meetings services for total interaction
Jill Cress, Chief Marketing Officer, National GeographicOur role as brand marketers is to inspire audiences, and our ability to do so begins by inspiring one another
John Wall, Vice President Content & Creative, QVCI can’t wait to hear how marketers are achieving a micro-focus on the customer’s experience and connecting in compelling ways through storytelling
Molly Battin, EVP & Global Communications and Corporate Marketing Officer, Turner Broadcasting System IncThe challenge to break through the clutter and engage audiences is getting harder and harder as more and more entertainment options fill the marketplace, so I’m looking forward to connecting with peers and marketers alike as we are all navigating the changing marketing landscape together: testing, learning and iterating
Quinn O’Brien, Vice President, Global Brand Marketing, LenovoStepping out of the whirlwind of my day job and talking to other brand marketers gives me a really valuable perspective on the challenges I’m facing
Terrance Williams, CMO & President of Emerging Businesses, NationwideEven as CMO, I remain a sponge—we can all learn from each other in terms of the challenges we face and how we’re responding to those challenges
Alegra O’Hare, Vice President, Global Brand Communications, AdidasWatch the competition but don’t benchmark them. It’s important to have a distinct point of view in the market
Alison Herzog, Director, Global Social Business & Digital Strategy, DellBrilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy
Will Cady, Head of Brand Strategy, RedditSummits like Incite Marketing are where we can gather and meet the faces, names, and motivating factors that give form to the community we’re all a part of… We are all in the process of redefining the very basics of what it means to be a marketer and to be a brand. A transformation like that can only be achieved with clarity by moving through it together.
Connie Chan Wang, Director, Global Brand Marketing, LinkedInI’ve worked in tech in Silicon Valley for 15 years and am very aware that I operate in a bubble, and the only way to break out of that bubble is to consciously connect with those outside of it. In this constantly changing landscape we are operating in as marketers, learning from those with different perspectives has never been more important.
Alex Weinstein, SVP, Growth, GrubhubOur field is rapidly changing, and one of the most effective ways to keep up is to learn from peers. It’s also valuable to take a step back and remove yourself from the day-to-day minutia of the job to see the forest for the trees.
Erin Gulden, VP, Inbound Marketing, US BankAs marketers, we all have both shared and unique experiences within our companies, verticals and even channels. Attending marketing summits, like Incite, allows us to learn from one another and discover how we can apply the latest technology and best practices to our own work. Learning from one another is how we better experiences for our customers and results for our companies.
With over 5,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this macro-shift in consumer-brand relationship. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.
This is not our first rodeo. Reuters Events have been delivering business critical insights virtually since the pandemic deemed physical events impossible in 2020, and we’ve never compromised on value. Here’s our net promoter score (NPS) from the extensive post event survey and a small snapshot of what people thought…
* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands
Brands are now a part of culture and organizations have a responsibility to ensure their impact on society is positive. Not only are our customers are demanding that of us, we owe it to our creed to harness our influence and enact change in a world that needs it now, more than ever. Join the movement!
Get in touch with the Reuters Events team