Move Beyond Marketing
The Future of Consumer-Brand Relationships

Set Benchmarks | Showcase Innovation | Differentiate your Brand
  • 3,000+Registrants
    (Live & On-Demand)
  • 2,000+Live Stream Viewers
  • 500+Active Networkers
  • 30+C-Suite Speakers

Setting the Agenda for Marketing Teams Globally

There has been a macro shift in consumer-brand relationships.

And consumers have never wanted to connect with brands more than they do today.

Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.

Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.

Reuters Events: Strategic Marketing 2021 brings together the world's most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.

This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

2021 World-Class Speakers:

Chris Capossela - Headshot
Microsoft - Logo

Chris Capossela Chief Marketing Officer Microsoft

Ukonwa Kuzi-Orizu Ojo - Headshot
Amazon Prime Video & Studios - Logo

Ukonwa Kuzi-Orizu Ojo Global Chief Marketing Officer Amazon Prime Video & Studios

Christina Smedley - Headshot
Robinhood - Logo

Christina Smedley Chief Marketing and Communications Officer Robinhood

Pedro Earp - Headshot
Anheuser-Busch InBev - Logo

Pedro Earp Global Chief Marketing Officer Anheuser-Busch InBev

Mayur Gupta - Headshot
USA Today - Logo

Mayur Gupta Chief Marketing Officer USA Today


Dean Aragon - Headshot
Shell Brands - Logo

Dean Aragon CEO Shell Brands


Alistair Macrow - Headshot
McDonald’s - Logo

Alistair Macrow Global Chief Marketing Officer & Senior Vice President McDonald’s


Margaret Jobling - Headshot
Natwest - Logo

Margaret Jobling Chief Marketing Officer Natwest

Tamara Rogers - Headshot
GSK - Logo

Tamara Rogers Global Chief Marketing Officer, Consumer GSK




Joe Marinucci - Headshot
Digital Media Solutions - Logo

Joe Marinucci Chief Executive Officer Digital Media Solutions

Duncan Fulton - Headshot
Restaurant Brands International - Logo

Duncan Fulton Chief Corporate Officer Restaurant Brands International


Melissa Grady - Headshot
General Motors - Logo

Melissa Grady Chief Marketing Officer, Cadillac General Motors


Jill Baskin - Headshot
Hershey - Logo

Jill Baskin Chief Marketing Officer Hershey


Pete Markey - Headshot
Boots - Logo

Pete Markey Chief Marketing Officer Boots

Linda Lee - Headshot
Campbell Soup Company - Logo

Linda Lee Chief Marketing Officer Campbell Soup Company




5 Essential Themes for 2021

  • Executive Strategy & Growth: Marketing finds itself at the center of business strategy with a mission to ground the brand in a new world. Consumer-brand relationships have changed, and so must the marketing function within your organization.
  • Brand Marketing: Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about making an impact on the world.
  • Data Analytics & Customer Insights: With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.
  • Content & Creative: Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Consumers have never wanted to connect with brands more than they do today – be there when they need you most.
  • Social Media & Influencers: The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Learn from 25+ virtual sessions and interact with 40+ C-suite speakers

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 3,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of Strategic Marketing thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss any business critical sessions

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (Retail, Tech, FMCG, Pharma, Auto and more)

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why this conference is the must attend event

CEO and Board Level News

Gain access to first-hand insights from the most influential marketing leaders in the world on how they are aligning their marketing with the values of their customers in 2021

All Brands, All Solutions, One Place

Businesses and consumers are primed for a new level of connection, but we cannot succeed alone. Join leaders from across the marketing spectrum and reimagine the way you connect!

Practical Case Studies

A unique meeting of cross-industry, cross-discipline marketing leaders deep-diving into the newest tools and strategies. From social and influencers to customer insights, we’re sharing the newest use cases live


Industry Driven Agenda

Our bespoke agendas are crafted by brands, for brands with carefully selected themes and discussions to provide a conclusive guide to your marketing strategy

Enhanced Interactivity

The biggest concern with a virtual event is that you don’t get those accidental interactions while grabbing a coffee or lunch, so we’re creating more opportunities for interactivity with groups of 5-20 with our roundtables and workshops

1:1 Networking Services

As we all know, the marketing ecosystem is incredibly interdependent, and partnerships are essential. Join us for 2+ days of bespoke 1-2-1 networking through our matchmaking and meetings services for total interaction


What do Marketing Executives Have to Say?

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

3,000+ Marketeers Reimagine the Future of Marketing:

With over 3,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this macro-shift in consumer-brand relationship. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.

Amazon's Logo
USAA's Logo
Verizon's Logo
united_health_group's Logo


AARP's Logo

Expedia's Logo
Ebay's Logo
Marriott International's Logo


Home Depot's Logo
Dell's Logo

CXPA's Logo
Twitter's Logo


AMC's Logo
Intuit's Logo
Jenny_Craig's Logo

us_Bank's Logo


Capital One's Logo
Mastercard's Logo
Southwest's Logo
Uber's Logo



Samsung's Logo
Alaska_Airlines's Logo
PizzaHut's Logo
DHL's Logo


Google's Logo

Wells_Fargo's Logo
Apple's Logo
US_Bank's Logo


Ricoh's Logo
Resmed's Logo

PEMCO's Logo
Hootsuite's Logo


eBay's Logo
Dow_Jones's Logo
Conversocial's Logo

Executives, Directors and Leaders focused on:
  • Personalization
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising
  • Growth

Cross Industry Marketing Leaders Come Together

Retail

Finance


Tech


Health


Energy

Auto


Travel

Hospitality


Manufacturing


Telecommunications


Media

…and more!


Best-in-class virtual conference experience

This is not our first rodeo. Reuters Events have been delivering business critical insights virtually since the pandemic deemed physical events impossible in 2020, and we’ve never compromised on value. Here’s our net promoter score (NPS) from the extensive post event survey and a small snapshot of what people thought…

Reuters Events has an NPS Score of 81.

* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Mission Statement

Brands are now a part of culture and organizations have a responsibility to ensure their impact on society is positive. Not only are our customers are demanding that of us, we owe it to our creed to harness our influence and enact change in a world that needs it now, more than ever. Join the movement!

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

The Industry’s Chosen Themes

Personalization

Omni-channel marketing


Attribution & Insights


Social Media Marketing


Mobile Engagement

Influencers


AI Optimization

Brand Purpose & Reinvention


Customer Journey Mapping


Tech Stack


Customer Retention & Loyalty

…and more!


Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why Reuters Events, Why Now?

  1. Your Marketing Strategy Must Change, Now:Your current plan simply will not do. Customer expectations will continue to change and marketing leaders must come together to reimagine the future of marketing. Learn from one another and ensure your brand does not become redundant.
  2. A Gathering of the World’s Most Influential CMOs:Our speakers are leading marketing strategy for the most recognizable and innovative brands. Hear how these leaders have navigated the global health crisis and understand what it takes to remain competitive in this challenging market.
  3. Unparalleled Interactivity:With hundreds of virtual events in 2020, Reuters Events are providing a world-class platform to ensure you get as good, if not better, networking than an in-person event, including Q&A sessions after each presentation, roundtable discussions and workshops, 121 meetings, and more.

Here to help

Get in touch with the Reuters Events team