Deliver a seamless customer journey
through data-driven decisions

  • 600+pharma marketing leaders
  • 30+expert speakers
  • 25+critical sessions
  • 2weeks On Demand

Propelling integrated commercial operations

Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.

Reuters Events' Pharma Marketing USA 2021 is where the future of the pharma customer experience is pioneered. It’s the one place that unties leadership from across the pharma marketing ecosystem, including Marketing, Digital, Analytics, Data, Commercial, and Brand roles, to provide you with benchmarks and scalable approaches to make holistic customer engagement the norm.

Pharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward.

David Loew, Chief Executive Officer, Ipsen Ipsen Logo Ester Banque Headshot

Save $100 - Register by Friday 17 September. Use code SAVE100

An unmatched marketing and commercial speaker line-up including:

Chatrick Paul - Headshot
AstraZeneca - Logo

Chatrick Paul SVP, Head of US Oncology Business Unit (OBU) AstraZeneca

Michael Boehler - Headshot
BioNTech SE - Logo

Michael Boehler VP, Global Commercial & General Manager BioNTech SE

Daniel Rothman - Headshot
Sumitovant Biopharma - Logo

Daniel Rothman Chief Information Officer Sumitovant Biopharma & Chief Digital Officer Dainippon Sumitomo Pharma


Bharti Rai - Headshot
Novartis - Logo

Bharti Rai VP, Commercial Operations, Data and Analytics Novartis

Ketan Paranjape - Headshot
Roche - Logo

Ketan Paranjape VP, Commercial Business Operations Roche


Gizem Ozbay - Headshot
Abbott - Logo

Gizem Ozbay Global Head, Marketing Integrated Abbott


Chetak Buaria - Headshot
Merck Group - Logo

Chetak Buaria Global Head, Customer Engagement & Channel Evolution Merck Group

Elaine Gamble - Headshot
Otsuka Pharmaceutical Companies - Logo

Elaine Gamble Head, Digital Engagement, CNS Division Otsuka Pharmaceutical Companies

Peter Shadday - Headshot
Zambon - Logo

Peter Shadday Chief Commercial Officer US & Global Head of Marketing Specialties Zambon


Madhavi Ramakrishna - Headshot
GSK - Logo

Madhavi Ramakrishna Global VP, Pharma Commercial Data Analytics & Insights GSK

This year's industry defining themes:

The seamless customer journey Provide HCP’s with end-to-end seamless experiences through advancing personalisation, omnichannel engagement and a completely customer-centric approach; increase loyalty, trust and ROI on campaign investment

Exceed customer’s digital expectations Empower engagement tactics through high quality, real-world data-driven insights and customer profiling powered by new AI and advanced analytical capabilities to deliver new value for your evolving customers

Drive innovation through change management Learn how to engage with your organisation to increase adoption of new technologies to accelerate commercial and marketing strategies and show return on investment

To be customer-centric is to be data-centric Understand how to build your content and campaigns around a centralized analytical engine and de-silo your data sets to deliver on a customer-first approach

Save $100 - Register by Friday 17 September. Use code SAVE100

Delivering an exceptional virtual event experience including:

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought-leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your fellow attendees and build those relationships with instant chat, video calls and discussion groups.

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time with our live Q&A sessions with every presentation and panel speaker!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service for 2 weeks. Imagine Netflix but the best of pharma thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss business critical sessions.

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (pharma, biotech and sponsors only)

Continue to build your network – even in isolation*

* Pharma and Biotech attendees, Premium Pass holders and sponsors only

We know that a virtual event doesn’t always deliver on the “chance encounters” that can be so valuable from a physical conference, but with the networking and messaging suite at Pharma Marketing USA , you’ll be guaranteed a service that allows you to connect with and meet attendees who are relevant to your business, interests and challenges.

  • Connect with the right peers:  With 600+ attendees, it can be hard to know who to connect with on the virtual platform but with Intelligent Networking, you’ll be recommended peers to connect with, based on the same interests and challenges you face.
  • Build relationships: With instant chat, video calls and discussion groups all within the Pharma Marketing USA virtual platform, you can build relationships with speakers, attendees and sponsors,
  • Dig deep into the topics that matter to you: With private and public discussion groups on specific topic areas, you’ll be able to connect with attendees that care about the things you do, and discuss solutions and future opportunities.

How it works

shopping/large/customer-support Created with Sketch.

Instant chat

technology/large/laptop-1 Created with Sketch.

Video calls

user-interface/large/comment-add Created with Sketch.

Roundtable discussions

user-interface/large/search-2 Created with Sketch.

Searchable attendee list

user-interface/large/event-confirm Created with Sketch.

Schedule meetings

Created by Fruitbowl Media Ltd.

Private group chats

Save $100 - Register by Friday 17 September. Use code SAVE100

Attended by top 30 pharma including:

Pfizer's Logo
Takeda's Logo
Novo Nordisk's Logo
Abbott's Logo

johnson_and_johnson's Logo
Bayer's Logo

Roche's Logo
GSK's Logo

EMD Serono's Logo
Sanofi's Logo

AbbVie's Logo
Novartis's Logo


Bristol Myers Squibb's Logo
Lilly's Logo
Biogen's Logo
AstraZeneca's Logo

Amgen's Logo
Gilead's Logo

Boehringer Ingelheim's Logo
Merck's Logo


Best-in-class virtual conference experience

Reuters Events has an NPS Score of 83.

* Company NPS scores acquired from https://customer.guru/net-promoter-score/top-brands

World class!

A special experience by any measure!

Outstanding!

Why this conference is the must attend event

Unique voices, one united goal

Engage in executive discussions on marketing, digital, data and commercial strategy as we pioneer the future of analytics, market planning, digital transformation and customer engagement.

Been there, done that? Not anymore!

Bored of the usual conference circuit? Don’t just follow the usual crowd - we bring together the most innovative pharma marketing leaders and case studies, setting the new standard in pharma marketing.

A team learning experience

Now more than ever we need to be working together for our customers and patients. Participate as a team to catch every drop of insight, make the most of networking and interactive sessions, transform culture as one and significantly save on cost.


Meet your people

When it comes to conferences it is imperative to be amongst your kin and the people who understand you, your business and how to envision the future of pharma marketing – Pharma Marketing USA provides that – don’t waste your time on distractors.

World-class online networking

Connect with like-minded attendees via a tried and tested, best-in-class platform, as well as interactive virtual workshops, roundtables and social events to facilitate those chance encounters.

Rockstars of pharma bringing the house down

CMOs, EVPs and VPs lead your vision, your goals, your investments – that’s why we are bringing the biggest names from the biggest companies to lead the BIG debates. Hear company strategy straight from the top to align your approach with the brightest stars of the industry.


Exceptional online networking opportunities

You won’t find an online pharma marketing networking experience elsewhere. Pharma Marketing USA 2021 is the only place to connect with digital innovators, marketing strategists and tech decision-makers in today’s “new normal”. Here’s how:


  • Connect 1-on-1 with fellow attendees: Over several weeks, you’ll have access to our online networking platform, allowing you to connect with like-minded pharma leaders.
  • Interactivity: Over 30 interactive sessions including virtual workshops, roundtables, live Q&As and panels.

Save $100 - Register by Friday 17 September. Use code SAVE100

A snapshot of 2020’s senior decision makers:

Roche's Logo
Norgine's Logo
Servier's Logo
Boehringer Ingelheim's Logo


Pfizer's Logo

AstraZeneca's Logo
Celgene's Logo
Vertex's Logo


Ferring's Logo
ALK's Logo

Sanofi's Logo
Bayer's Logo


Astellas's Logo
Novartis's Logo
AbbVie's Logo

Lundbeck's Logo


Merck's Logo
Boston Scientific's Logo
Amgen's Logo
Otsuka's Logo



Novo Nordisk's Logo
EMD Serono's Logo
Lilly's Logo
Teva's Logo


Takeda's Logo

Chugai's Logo
GSK's Logo
LEO Pharma's Logo


Bristol-Myers Squibb's Logo
UCB's Logo

Representatives include:
  • SVP, Marketing
  • Chief Data Officer
  • SVP, Customer Value
  • VP, Global Head of Insights & Analytics
  • VP, Marketing Portfolio
  • Director Commercial IT
  • Global Head , Customer Master Data Management
  • Director, Digital Marketing
  • Director, Commercial Data Sciences
  • Director, Marketing Excellence and Support
  • Director, Customer Insights & Solutions
  • Director, Data Operations & Strategy
  • Director, Digital Experience
  • Director, Digital Customer Experience
  • Director, Digital Excellence
  • Director, Commercial Data Management
  • Head of Business & Analytics

Meet the industry’s decision makers

Do business with this cross-section of pharma

Save $100 - Register by Friday 17 September. Use code SAVE100

Reuters Events Pharma: Industry leaders in virtual events

Here’s what attendees have to say about our events…

Reuters Events Pharma has once again proven why they are the leaders in this space

Extremely interesting and provided great insights into the best practices and ways of moving forward in the future.

An extraordinary, pioneering job!

The content was superb and well done.

Excellent sessions providing great insights into the future of pharma.

Congratulations on the Reuters Events Pharma virtual work! Very interesting talks and extremely well organised.

I’m grateful to #efpvirtual for making it possible to connect.

This is a great forum and it's working so nicely. Deep and thoughtful exploration.

Congratulations and a huge thank you for this virtual event!

Excellent facilitation and fascinating discussions

Congratulations on the virtual Reuters Events Pharma event! It was a great experience! Thank you for all the insights.

I couldn’t help but feel that I was witnessing the roots of the future being sown today.

Another successful event in Pharma at such challenging times

Holy Sh*t – so impressed!

Wonderful platform. Very valuable.

It was a sheer privilege and an honour to participate.

Thank you for arranging such an event; it is really inspiring and also motivating during this difficult period.

Thank you so much for providing this program virtually… I have learned so much.

It was a memorable experience for the industry.

Thanks for hosting this and having it free so patient advocates could really attend!

This was conference was very well done! Thank You.

Brilliantly DONE!

Its an amazing way for networking.

This virtual conference turned out amazingly done! Good job!

The conference hits on everything I am passionate about.

Many thanks for educating all of us in this difficult time!

Here to help

Get in touch with the Reuters Events team