We’ve all seen it play out right in front of us – as the world briskly switched to an almost exclusively digital landscape, personalized interaction and support services for patients followed in suit. The result? A drastic change in patients’ and clinicians’ expectations of outreach and engagement.
There’s no choice but to get quality assets into their hands fast. And one key bottleneck – getting materials through medical, legal and regulatory (MLR) review processes - has to adapt. From leveraging advanced analytics and technology to streamline process, to building agile capability in marketing materials development, emerging innovation in promotional material review is seeing leading companies excel in 2020’s ‘new normal’.
This webinar will bring together experts in digital engagement, marketing regulatory guidance and patient experience to discuss how you can nimbly convert promising ideas into utilized solutions:
Jennifer Klein Head, Strategic Scaling, Measurement & MLR Planning AstraZeneca
Susan Garfield DrPH Commercial Leader, US Health Sciences & Wellness EY
Chetak Buaria Global Head of Customer Engagement & Channel Evolution Merck KGaA, Darmstadt, Germany
Izzy Gladstone VP Marketing Reuters Events