Move Beyond Marketing: The Future of Consumer-Brand Relationships

Set Benchmarks | Showcase Innovation | Build Generational Loyalty
  • 5,000+Attendees
  • 50+Speakers
  • 25+Sessions
  • 5Critical themes

Setting the Agenda for Marketing Teams Globally

2021 will be another year of volatile customer behaviour and ever-changing expectations.

However, there is one thing we are certain of - this year, leaders that can innovate and take advantage of trends, rather than be a victim of circumstance, will stand-out in over-saturated digital channels.

The Strategic Marketing 2021 series of events brings together the world’s most influential marketing leaders to address the most pressing trends and challenges, discuss the impact of brands on society, and align with the global change in consumer-brand relationships.  

Through a series of exclusive webinars, workshops, reports, and world-class events, we will set you up with the intelligence and networking opportunities to proactively harness your brand purpose and create a deep human-to- human connection in a world that needs you, now, more than ever.

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

2020 World-Class Speakers:

Penny Baldwin - Headshot
Qualcomm - Logo

Penny Baldwin Chief Marketing Officer Qualcomm

Paul Chibe - Headshot
Ferrero North America - Logo

Paul Chibe Chief Executive Officer Ferrero North America

Brad Hiranaga - Headshot
General Mills - Logo

Brad Hiranaga Chief Brand Officer General Mills

Evan Jones - Headshot
Fender - Logo

Evan Jones Chief Marketing Officer Fender

5 Essential Themes for 2021

  • Executive Strategy & Growth: As we re-establish the status quo and differentiate our brands, marketing will find itself at the center of business strategy with a mission to find relevancy and ground the brand in a new world. Navigate dwindling budgets and find stability in agile, reactive marketing.
  • Brand Marketing: Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about your impact on the world.
  • Data Analytics & Customer Insights: With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.
  • Content & Creative: Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Be everywhere when they need you most.
  • Social Media & Influencers: The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Learn from 25+ online sessions and interact with 40+ speakers

technology/large/wifi Created with Sketch. Watch Live Watch presentations, fireside chats and panel discussions from top industry thought leaders all day, every day!

user-interface/large/comment-add Created with Sketch. Discuss Comment and question in real time. Spark conversations with your 5,000+ fellow attendees. Follow up with interesting ideas in the digital networking suite!

files-folders/large/question Created with Sketch. Question Get in-depth answers in real-time in our live Q&A sessions in each presentation and panel!

technology/large/player-19 Created with Sketch. On-Demand Missed a session? Catch-up in your own time through our on-demand service. Imagine Netflix but the best of Strategic Marketing thought leadership.

shopping/large/mobile-touch Created with Sketch. Personalize Create your own conference agenda and export it to your calendar, so you don’t miss any business critical sessions

business-finance/large/connect Created with Sketch. Connect Meet and build relationships with fellow attendees who share the same challenges and interests as you with our Intelligent Networking platform (Retail, Tech, FMCG, Pharma, Auto and more)

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why this conference is the must attend event

CEO and Board Level News

Gain access to first-hand insights from the industry’s biggest names on what progress has been made and what opportunities lie ahead

All Stakeholders, All Assets, One Place

Businesses and consumers are primed for a new level of connection, but we cannot succeed alone. Join leaders from across the marketing spectrum and reimagine the way you connect!

Practical Case Studies

A unique meeting of cross-industry, cross-discipline marketing leaders deep-diving into the newest tools and strategies. From social and influencers to customer insights, we’re sharing the newest use cases live


Industry Driven Agenda

Our bespoke agendas are crafted by industry, for industry with carefully selected themes and discussions to provide a conclusive guide to your tech strategy

Enhanced Interactivity

The biggest concern with a virtual event is that you don’t get those accidental interactions while grabbing a coffee or lunch, so we’re creating more opportunities for interactivity with groups of 5-20 with our roundtables and workshops

1:1 Networking Services

As we all know, the tech ecosystem is incredible interdependent, and partnerships are essential. Join us for 2+ days of bespoke 1-2-1 networking through our matchmaking and meetings services for total interaction


What do Marketing Executives Have to Say?

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

5,000+ Marketeers Reimagine the Future of Marketing:

With over 5,000 attendees, this is the premier platform to meet with and learn from those who are successfully navigating this period of uncertainty. Now, more than ever, we must come together and share our stories and find answers to our questions. This is the who's who of the marketing community and you won’t find better networking anywhere.

Amazon's Logo
USAA's Logo
Verizon's Logo
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AARP's Logo

Expedia's Logo
Ebay's Logo
Marriott International's Logo


Home Depot's Logo
Dell's Logo

CXPA's Logo
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AMC's Logo
Intuit's Logo
Jenny_Craig's Logo

us_Bank's Logo


Capital One's Logo
Mastercard's Logo
Southwest's Logo
Uber's Logo



Samsung's Logo
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PizzaHut's Logo
DHL's Logo


Google's Logo

Wells_Fargo's Logo
Apple's Logo
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Ricoh's Logo
Resmed's Logo

PEMCO's Logo
Hootsuite's Logo


eBay's Logo
Dow_Jones's Logo
Conversocial's Logo

Executives, Directors and Leaders focused on:
  • Personalization
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising
  • Growth

Senior Leaders in Attendance

Dominated by End User Brands

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Mission Statement

As marketers, we have all had to cancel campaigns and adapt our messaging, but these reactive adjustments will not be the defining trait of those that come out of this crisis as industry leaders. Rather, it will be those who have moved into a proactive mind-set and rode the innovation wave, listening to new customer expectations and focusing on the purpose behind their brand. Which will you be?

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

The Industry’s Chosen Themes

Personalization

Omni-channel marketing


Attribution & Insights


Social Media Marketing


Mobile Engagement

Influencers


AI Optimization

Brand Purpose & Reinvention


Customer Journey Mapping


Tech Stack


Customer Retention & Loyalty

…and more!


Cross Industry Marketing Leaders Come Together

Retail

Finance


Tech


Health


Energy

Auto


Travel

Hospitality


Manufacturing


Telecommunications


Media

…and more!



Connect with the Reuters Event Community:

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USAA's Logo
Verizon's Logo
united_health_group's Logo

AARP's Logo
Expedia's Logo

Ebay's Logo
Marriott International's Logo

Home Depot's Logo
Dell's Logo
CXPA's Logo
Twitter's Logo



AMC's Logo
Intuit's Logo
Jenny_Craig's Logo
us_Bank's Logo

Capital One's Logo
Mastercard's Logo

Southwest's Logo
Uber's Logo

Samsung's Logo
Alaska_Airlines's Logo
PizzaHut's Logo
DHL's Logo



Google's Logo
Wells_Fargo's Logo
Apple's Logo
US_Bank's Logo

Ricoh's Logo
Resmed's Logo

PEMCO's Logo
Hootsuite's Logo

eBay's Logo
Dow_Jones's Logo
Conversocial's Logo

Join the Marketing Community!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Why Reuters Events, Why Now?

  1. Your Marketing Strategy Must Change, Now:Your current plan simply will not do. Customer expectations will continue to change and marketing leaders must come together to reimagine the future of marketing. Learn from one another and ensure your brand does not become redundant.
  2. A Gathering of the World’s Most Influential CMOs:Our speakers are leading marketing strategy for the most recognizable and innovative brands. Hear how these leaders have navigated the global health crisis and understand what it takes to remain competitive in this challenging market.
  3. Unparalleled Interactivity:With hundreds of virtual events in 2020, Reuters Events are providing a world-class platform to ensure you get as good, if not better, networking than an in-person event, including Q&A sessions after each presentation, roundtable discussions and workshops, 121 meetings, and more.

Here to help

Get in touch with the Reuters Events team