Webinar - Medical affairs & social media: A brave new world

May 12, 2021
Join our webinar to hear best practice on how to overcome hurdles, avoid inertia and engage HCPs successfully on social media. Our experts will also help you to understand HCP behaviour changes and how to agilely adapt your social media strategy.

It’s no secret that HCPs are increasingly using social media as a viable and trusted channel to share opinions, dispel misinformation and advance their medical understanding. For Pharma, it means emerging Digital Opinion Leaders (DOLs) and social forums for discussion are a new opportunity for your medical teams to forge new, authentic online engagements. Yet many organisations still avoid social channels because of a lack of skill or know-how to engage effectively in a compliant way. Medical Affairs teams have a great opportunity to increase their involvement in the scientific exchange that’s taking place across social media platforms – or risk becoming permanently placed on mute. By amplifying your voice on these platforms, you can optimise the reach and credibility of your content to develop more authentic online connections with HCPs and DOLs, simultaneously listening to honest discourse and gaining deeper insights than previously possible. Join our latest webinar to hear best practice on how to overcome hurdles, avoid inertia and engage HCPs successfully on social media. Our experts will also help you to understand HCP behaviour changes and how to agilely adapt your social media strategy. You will learn how to: Successfully engage HCPs on social media by understanding their behaviour and preference Launch and release data where your HCPs already are Create partnerships with digital opinion leaders to improve the reach and credibility of your messaging on social channels Establish meaningful relationships with your HCPs through authentic online engagement and education Understand the role of your field team in social engagement as part of their multichannel engagement strategy.

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It’s no secret that HCPs are increasingly using social media as a viable and trusted channel to share opinions, dispel misinformation and advance their medical understanding. For Pharma, it means emerging Digital Opinion Leaders (DOLs) and social forums for discussion are a new opportunity for your medical teams to forge new, authentic online engagements. Yet many organisations still avoid social channels because of a lack of skill or know-how to engage effectively in a compliant way.

 

Medical Affairs teams have a great opportunity to increase their involvement in the scientific exchange that’s taking place across social media platforms – or risk becoming permanently placed on mute. By amplifying your voice on these platforms, you can optimise the reach and credibility of your content to develop more authentic online connections with HCPs and DOLs, simultaneously listening to honest discourse and gaining deeper insights than previously possible.

 

Join our latest webinar to hear best practice on how to overcome hurdles, avoid inertia and engage HCPs successfully on social media. Our experts will also help you to understand HCP behaviour changes and how to agilely adapt your social media strategy.

 

You will learn how to:

 

Successfully engage HCPs on social media by understanding their behaviour and preference

Launch and release data where your HCPs already are

Create partnerships with digital opinion leaders to improve the reach and credibility of your messaging on social channels

Establish meaningful relationships with your HCPs through authentic online engagement and education

Understand the role of your field team in social engagement as part of their multichannel engagement strategy.

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