Patients and Medical
Flying The Flag For Patients
The Chief Patient Officer is pharma’s face of patient-centricity but how is this relatively new role shaping up?
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Patients and Medical
Five Reasons Why Clinical Trials Fail And What Pharma is Doing To Fix It
Clinical trial recruitment is a perennial challenge for pharma. Are they listening to patients?
Patients and Medical
Six Ways Artificial Intelligence Is Impacting Patients
AI is no longer the stuff of science fiction – it’s impacting patients today
Patients and Medical
Tackling Stigma
How pharma and patient groups are tackling negative attitudes around health
Patients and Medical
Could HCPs Hold The Key To Adherence?
The connection between a HCP and a patient is profound. How can it be harnessed?
Patients and Medical
The Power Of Empathy
In a bid to better understand and engage patients, pharma companies are becoming as compassionate as they are scientific.
Patients and Medical
Pharma, Stop Flummoxing Patients
Efforts to empower patients are undermined by bamboozling medical information. Is there a straight-forward solution?
Patients and Medical
Could Behavioral Science Crack Non-Adherence?
The industry is looking to the field of psychology to answer one of its most protracted problems
Patients and Medical
Trio Takes Home Team Prize
Allergan, SonarMD and Illinois Gastroenterology Group’s (IGG) joint efforts to improve the lives of IBS patients earns them the Most Valuable Collaboration award
Patients and Medical
An Ode To Efficiency
A multi-pronged approach to improving a common hospital procedure wins distinguished award