Pharma e-Marketing Report 2011/12

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An analysis of the mobile and digital landscape to improve your marketing mix and boosting brand awareness.

- Comprehensive analysis on the digital footprints of patients and physicians.

- Analysis of the digital landscape currently in mobile, web, tablet computing and social media.

- Expert opinions on the future eMarketing and the anticipated regulatory context.

- 30 case studies on digital initiatives to learn from.

- Data from pharma/medical device executives on their expected digital budget 2012-16, eMarketing priorities and who they see as leading the way in digital.

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