The industry shaping agenda

Reuters Events: Strategic Marketing 2021 brings together the world's most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.

This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.


Brand Marketing - 12 Oct

10:50am – 11:00am (EST)

Introduction from Reuters Events:

Josh London Chief Marketing Officer Reuters Events

Jasmine Kees Strategic Director Reuters Events

11:00am – 11:45am (EST)

Opening Panel: Move Beyond Marketing: The Macro-Shift in Consumer-Brand Relationships

Consumers have never wanted to connect with brands more than they do today. Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021. Why will your ability to align your marketing with the values of your customer be a key differentiator in 2022?

Christina Smedley Chief Marketing and Communications Officer Robinhood

Evan Jones Chief Marketing Officer Fender

11:45am – 12:00pm (EST)

Fireside Chat: A New Call to Action: Creating the World We Want to Live In

Chris Capossela Chief Marketing Officer Microsoft

12:00pm – 12:15pm (EST)

Partner Case Study:

Dan Greenberg CEO and Founder Sharethrough

12:15pm – 12:30pm (EST)

Fireside Chat: The On-Demand Culture Shift: Amazon Prime Video’s Post-COVID Marketing Strategy

As Global Chief Marketing Officer for Amazon Prime Video & Amazon Studios, Ukonwa Ojo leads the organizations’ worldwide marketing efforts. Through the pandemic her team successfully launched transformative campaigns for tentpole titles including Coming 2 America, Tom Clancy’s Without Remorse, Tomorrow War, Cinderella and more. Ukonwa Ojo will discuss how Prime Video took on these campaigns amidst a pandemic with gusto, as well as what’s next for marketing in the post-pandemic era.

Ukonwa Kuzi-Orizu Ojo Global Chief Marketing Officer Amazon Prime Video & Studios

12:30pm – 1:15pm (EST)

Panel: A Shared Experience: How the Pandemic Synchronised Messaging Across the Globe

Nadja Bellan-White Chief Marketing Officer VICE Media

Andrew McKechnie Chief Creative Officer Verizon

Melissa Hobley Global CMO OKCupid

Bruce Brien Chief Strategy Officer Hive9

1:15pm – 1:30pm (EST)

Fireside Chat: Refresh for Relevance: How Iconic Legacy Brands Can Reconnect in the Modern Age

Linda Lee Chief Marketing Officer Campbell Soup Company

1:30pm – 2:15pm (EST)

Panel: Purpose, Inclusion, Authenticity: The Impact of Marketing on Society and Culture

Marketing has a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch have a wider reach than ever before, and they are influencing the perceptions of humans around the world. As a result, creating inclusive marketing has never been more important, not only for the success of our strategies, but for social progress. How are brands ensuring diversity of thought in marketing? From inclusive teams to inclusive restaurants, we discuss what it means to be a global brand in the 21st century.

John Dillon Chief Brand Officer Denny’s

Tamara Rogers Global Chief Marketing Officer, Consumer GSK

Jill Baskin Chief Marketing Officer Hershey

Margo Kahnrose Chief Marketing Officer Skai

2:15pm – 2:30pm (EST)

Fireside Chat: Feeding the Modern American Family

John Dillon Chief Brand Officer Denny’s

Moderator: Aaron Jackson Reuters Events

2:30pm – 2:45pm (EST)

Partner Case Study: To be announced…

Joe Marinucci Chief Executive Officer Digital Media Solutions

2:45pm – 3:00pm (EST)

Fireside Chat: Restaurant Brands for Good: Purpose is Knowing Your Impact on the Planet and Community

Duncan Fulton Chief Corporate Officer Restaurant Brands International

3:00pm – 3:15pm (EST)

Fireside Chat: The Holy Grail: Getting the Whole Story of Your Content Creation & Production Health

A holistic partnership health approach considers critical behavioral factors beyond production spend and savings as you seek to optimize your Content Creation Investment. Learn how to look at the content creation ecosystem holistically, particularly defining clear KPIs to measure partner health.

Jillian Gibbs Founder & CEO APR

3:15pm – 3:30pm (EST)

Quantum Marketing: The New Marketing Mindset of Tomorrow’s Consumers

Raja Rajamannar Chief Marketing and Communications Officer Mastercard

3:30pm (EST)

Closing Remarks

Josh London Chief Marketing Officer Reuters Events

Jasmine Kees Strategic Director Reuters Events

3:30pm – 4:30pm (EST)

Roundtable: Context is king: Are you measuring your marketing performance in terms of your goals and plans?

While attribution is viewed as critical, few companies are successfully measuring it. Conversion rates, impressions, responses, leads and opportunities all must be measured, aggregated, sliced and pivoted via appropriate segmentation, but in context to what?

It is the plan, through its goals, that sets out the expected performance. It is the plan that also provides the context so that we can define “what good looks like."

  • How are you modeling what marketing needs to deliver to achieve your goals?
  • How deep into your pipeline are you projecting your contribution or influence?

Takeaway: You might not be as far from the pack as you thought—few have reached nirvana! There is a mixed bag of how far people have gotten, and this session will help you benchmark and plan for the future. You’ll walk away with an idea of where you fit on the spectrum and how far you need to go.

Invite Only! Register for a Free Live Pass to be Considered

Bruce Brien Chief Strategy Officer Hive9

Data & Customer Insights - 13 Oct

10:50am – 11:00am (EST)

Introduction from Reuters Events:

Josh London Chief Marketing Officer Reuters Events

Jasmine Kees Strategic Director Reuters Events

11:00am – 11:45am (EST)

Opening Panel: Evolve your Voice of Customer Strategy to Deliver on your Brand Promise

Margaret Jobling Chief Marketing Officer Natwest

Michelle Peluso Executive Vice President and Chief Customer Officer CVS Health

Linda Goldstein Executive Vice President, CX & Marketing, Chief Marketing Officer, CSAA AAA

Melissa Grady Chief Marketing Officer, Cadillac General Motors

11:45am – 12:00pm (EST)

Fireside Chat: Transforming the Consumer Experience in Health Care

The leading health solutions company, CVS Health is committed to delivering care in ways no one else can. As Executive Vice President and Chief Customer Officer at CVS Health, Michelle Peluso is responsible for accelerating digital and marketing innovation to transform the consumer experience in health care. During this fireside chat, Michelle will discuss how CVS Health is bringing this customer-centric approach to an industry in the midst of tremendous change.

Michelle Peluso Executive Vice President and Chief Customer Officer CVS Health

12:00pm – 12:15pm (EST)

Are you changing the way marketers collect, store and analyse data?
Share your expertise in a 15 min presentation, case study or fireside chat

Become a Sponsor

12:15pm – 12:30pm (EST)

Fireside Chat: Forget Consumers, Think People: Harness a Start-Up Culture

Pedro Earp Global Chief Marketing Officer Anheuser-Busch InBev

12:30pm – 1:15pm (EST)

Panel: Privacy, Trust, Integrity: The Essence of Trust is a Key Brand Differentiator

Mayur Gupta Chief Marketing Officer USA Today

Patrizio Spagnoletto Global chief marketing officer Discovery inc

1:15pm – 1:30pm (EST)

Fireside Chat: Driving Growth in Demand for High Quality Audio

As people all over the world increasingly rely on technology to live, work, relax and play, the importance of audio in creating superior connected experiences continues to grow. Whether it is live musical events and concerts, music-led personalization, or quality podcasts and audio-based entertainment avenues that enhance consumers’ lives, there is an incredible market opportunity for premium products in the audio industry. With a leadership in this audio industry, including consumer, professional, luxury and home audio solutions, HARMAN and its powerful brands like JBL, Harman Kardon, AKG, Mark Levinson, and many more, have been instrumental in harnessing the power of audio to shape music, culture, sports, entertainment and the gaming industry.

Dave Rogers President, Lifestyle Harman

1:30pm – 2:15pm (EST)

Panel: The Changing Data-Landscape: Personalization in a Cookieless World

In 2022, customers will have more control over their data than they’ve had since the outset of digital advertising. With customer expectations on the rise and impersonal content a sure-fire way to losing brand-affinity, marketers will need to adopt new strategies and go to new lengths for truly targeted advertising. But does a cookieless tomorrow have to mean a decrease in efficacy? Join this discussion to understand how leading brands preparing for dramatic shifts in the digital marketing landscape and how you too can prepare.

Alicia Dietsch Senior Vice President, Business Marketing AT&T

Pete Markey Chief Marketing Officer Boots

Cathy Taylor Commissioning Editor U.S. WARC

Cristina Bondolowski Global Chief Marketing Officer HP

2:15pm – 2:30pm (EST)

Fireside Chat: Humanized, Data-Led Creativity: Maintain Connection in a Profession Powered by Data

Dean Aragon CEO Shell Brands

2:30pm – 2:45pm (EST)

Partner Fireside Chat: Closing the Gap Between Marketing and Customer Service

At the heart of any great brand is a dedication to its customers. The world’s best-loved companies know what their customers want and deliver it consistently.

For social media managers and marketers, however, the holy grail of connecting social activity with customer care has always been tough.

Stephanie Jeanmougin Director, EMEA/ANZ Field Marketing Hootsuite

Mieke Beelen Manager, Field Marketing Northern Europe Hootsuite

2:45pm – 3:00pm (EST)

Case Study: Techlash and the Future of Marketing

Craig Charney AMA NY Board Director AMA

3:00pm (EST)

Closing Remarks

Josh London Chief Marketing Officer Reuters Events

Jasmine Kees Strategic Director Reuters Events

3:30pm – 4:30pm (EST)

Roundtable: Take Action Today, Prepare for a Cookieless Tomorrow

Third party cookies have been fundamental to digital marketing for many years; as they are set to be phased out by 2023, what will marketers need to do today to prepare for a cookieless tomorrow? In this peer-to-peer roundtable, we discuss the actions that can be taken to prepare for this new environment, how you can expand first-party data, what new digital marketing toolkits can be used to measure marketing effectiveness without cookies, and the criteria you should use in selecting an advertising measurement partner in a post-cookie world.

Invite Only! Register for a Free Live Pass to be Considered

Pattie Pan Head of Global Marketing Dynata

Steven Millman SVP Research and Operations Dynata

Content & Creative - 14 Oct

Introduction from Reuters Events:

Introduction from Reuters

Opening Panel

Deliver Valuable Content: Analyse, Automate, Personalize, and Optimize with AI

Case Study

Heart Warming the World: Connection, Inclusion, Empathy

Jill Baskin Chief Marketing Officer Hershey

Panel

A Shared Experience: How the Pandemic Synchronised Messaging Across the Globe

Nadja Bellan-White Chief Marketing Officer VICE Media

Andrew McKechnie Chief Creative Officer Verizon

Break / Chat Room

Continue the panel discussion in the chat room…

Panel

The Oversaturated Social Media Playground: Amplify Your Brand

Melissa Hobley Global CMO OKCupid

Case Study

Leaning into the Purpose of Joy

Partner Case Study

TBC

Case Study

Panel

From Traditional to Digital Media: Connecting with a New, More Tech-Savvy Customer

Break / Chat Room

Continue the panel discussion in the chat room…

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