The industry shaping agenda

In these conditions, a marketing department will either crumble or thrive. As we see the light at the end of this global crisis, the defining factor will lie in our ability to not only adapt, but to innovate. This comprehensive industry shaping agenda will shed light upon your biggest challenges and concerns.


Executive Strategy & Growth

11:00am–11:40am (EST)

Panel Discussion

Executive Strategy, Leadership & Growth: Harnessing the Innovation Momentum

11:40am–12:00pm (EST)

Partner Presentation

2021 is the Year of AI in Marketing: How Brands are Utilizing AI to Manage Data Overload

12:00pm–12:20pm (EST)

Brand Fireside Chat

Customer Centric, Human Oriented, Empathetic: The Foundations of Marketing 2021

12:20pm–12:40pm (EST)

Brand Presentation

Digital, Product, and Marketing: Enabling Customer Lifetime Marketing

12:40pm–1:20pm (EST)

Panel Discussion

Ecommerce is Commerce: Everyone is Online and They are Here to Stay

Brand Marketing

1:20pm–1:40pm (EST)

Partner Presentation

Your Global Brand: How to Segment & Manage Different Regions

1:40pm–2:00pm (EST)

Brand Fireside Chat

Don’t be Too Opportunistic: Hold Strong in the Face of Uncertainty

2:00pm–2:20pm (EST)

Brand Presentation

Connect with Your Audience through Shared Values

2:20pm–3:00pm (EST)

Panel Discussion

The Shift from Product to Brand Marketing

Data, Analytics & Customer Insights

3:00pm–3:20pm (EST)

Partner Presentation

Customer-Centricity and Feedback Loops

3:20pm–3:40pm (EST)

Brand Fireside Chat

The Cookie Party Comes to an End: Building Trust with the “Creep-Factor” in Mind

3:40pm–4:00pm (EST)

Brand Presentation

AI-Enabled Sentiment Analysis, Ethical Governance & Trust Marks

4:00pm–4:30pm (EST)

Panel Discussion

Big shifts to the Data Landscape: First-Party Data and Customer Life-Time Value

Executive Strategy & Growth

11:00am–11:40am (EST)

Panel Discussion

Diversity of Thought: The Impact of Marketing on Human Perceptions

11:40pm–12:00pm (EST)

Partner Presentation

Social Listening Tools for Insights Across the Entire Customer Journey

12:00pm–12:20pm (EST)

Brand Fireside Chat

Growth Marketing & Metrics: Creating a Full-Funnel Strategy with AAARRR (Awareness, Acquisition, Activation, Revenue, Retention, Referral)

12:20pm–12:40pm (EST)

Brand Presentation

A Digital Native Fairytale: How X Went From Zero To Hero In 2020

12:40pm–1:20pm (EST)

Panel Discussion

Martech Consolidation: How to Optimize Your Stack

Content & Creative

1:20pm–1:40pm (EST)

Partner Presentation

Bring AR into your Content Mix: Why It’s a Necessity in a Virtual World

1:40pm–2:00pm (EST)

Brand Fireside Chat

Deliver Valuable Content: Analyse, Automate, Personalize, and Optimize with AI

2:00pm–2:20pm (EST)

Brand Presentation

Hype Vs Reality: How to See Returns on Your Voice Strategy

2:20pm–3:00pm (EST)

Panel Discussion

Trends for 2022 Content & Creative: Is short-form video content the be all end all?

Social Media & Influencers

3:00pm–3:20pm (EST)

Partner Presentation

Merging all Messaging: More Ways to Run Cross-Platform Ad Campaigns

3:20pm–3:40pm (EST)

Brand Fireside Chat

EU CMA Regulations: How to Prepare for Changing Influencer-Brand Relationships

3:40pm–4:00pm (EST)

Brand Presentation

The Rise & Fall of TikTok: How will the Platform Adapt to Meet Brand Needs?

4:00pm–4:30pm (EST)

Panel Discussion

Facebook Shop: How the Blue Behemouth is Taking on eCommerce